Beauty & Well­be­ing

VM&RD - - INDIAN DESIGN -

Rachana’s Laser Health Beauty Clinic is the new des­ti­na­tion for Kolkata’s peo­ple where you will find that per­fect bal­ance of aes­thet­ics, ser­vice and right am­bi­ence to main­tain your­self.

Lo­cated con­ve­niently on Bal­ly­gunge Cir­cu­lar Road, an elite area in the South of Kolkata, Rachana’s Health Clinic is ap­pro­pri­ately ac­ces­si­ble from all the parts of the city with all modes of trans­port. The store de­sign con­cept was to cre­ate a very per­son­al­ized space that had great am­bi­ence, con­ve­nience and is com­fort­able. “To me beauty is some­thing very per­sonal and thus our cre­ative in­ter­pre­ta­tion was to de­velop it in a man­ner where each and ev­ery client gets a very per­son­alised at­ten­tion and feels com­fort­able while get­ting the treat­ments. Thus as you en­ter, the first seg­ment is open to all which is our par­lour and which is a com­mon cham­ber lead­ing to the other spe­cialised cor­ners of the clinic,” ex­plains Rachana Gupta (Ba­j­pai), the owner of the clinic. Spread over a ser­vice space of 2300sqft, the clinic in­te­rior de­sign per­son­i­fies beauty and

well­be­ing. Mr. Ab­hyu­day Du­gar, Manag­ing Di­rec­tor of Out­look In­te­rior Pvt. Ltd. shares, “en­vi­ron­men­tal de­sign has a great im­pact on a per­son’s emo­tional well­be­ing, and its value in at­tract­ing clients and build­ing up a brand in a com­fort­able invit­ing space where a busy pro­fes­sional may sat­isfy many of their beauty needs un­der one roof was our tar­get.” The store front de­sign con­cept was to cre­ate an invit­ing de­sign and im­pres­sion of spa­cious­ness. Ab­hyu­day ex­plains,

“We wanted clients to walk in and feel hugged by the space, aim­ing to cre­ate a set­ting that would soothe and re­as­sure clients about their well­be­ing. So keep­ing that in mind the frontage has been kept quite wide by us­ing clear glass with brand­ing, so that the store can be vis­i­ble from out­side too giv­ing a spa­cious look.” The zon­ing is done to cre­ate ad­ja­cen­cies and con­ve­nience be­tween re­lated prod­ucts or cat­e­gories. On the front is the laser sec­tion; to the right goes ther­a­peu­tic cham­bers and the left is the slim­ming sec­tion.10 sep­a­rate rooms

have been al­lot­ted for var­i­ous ther­a­pies, spa, coun­selling with doc­tors and di­eti­cians and so on. The zon­ing strat­egy fur­ther is well de­scribed by Mr. Du­gar,

“The Re­cep­tion with glass par­ti­tion has a very in­ter­est­ing con­cept that con­nects to its right –the sham­poo sta­tion and to left the man­ager room. The manicure-pedi­cure zone with the leather re­clin­ers is present to give clients com­fort and re­lax­ation. To the right is the bri­dal room which is given pri­vacy with par­ti­tion in dif­fer­ent pat­terns that have a re­lax­ing ef­fect. The other side of the re­cep­tion leads to the sa­lon area which is di­vided through glass par­ti­tion and leads to the ma­chine room and laser room. Mov­ing fur­ther, a pas­sage con­nects the ther­apy rooms, the steam room and the shower room.” The lighting ar­range­ment is com­pli­mented with white lights and LED’s chang­ing in dif­fer­ent colours to break monotony as well as pro­vide a re­lax­ing and pos­i­tive vibes in the at­mos­phere. While de­scrib­ing the forms, tex­ture and colour of the out­let Mr. Du­gar fur­ther shares,

“Like ur­ban plan­ners, in­te­rior de­sign­ers cre­ate space and here we tried to im­prove the air that we breathe, en­hance the com­fort lev­els and ed­u­cate our clients about the power of pos­i­tive en­ergy. There is an emo­tional im­pact of dif­fer­ent colours and thus on fin­ishes we strived for a bal­ance of cool and warm. Cool tones of colours are good for low­er­ing anx­i­ety and we have also tried to use warm colours with them. White blends with all colours and gold gives shim­mer­ing look. Brown and black have been used to make the ef­fect of other bright colours sub­side. We also wanted to have the clean lines and ma­te­ri­als for the de­sign.”

Speak­ing on the fu­ture plans, Rachana shares, “We are com­ing up with a new out­let in New Ali­pore and I would like to ex­pand in the pe­riph­er­als mar­ket as well with my con­cept which has been wel­comed by all my cus­tomers since its launch!”

Nabamita Chat­ter­jee

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