Fam­ily Hang­out

Park Square Mall, an in­clu­sive fam­ily des­ti­na­tion, is an ini­tia­tive by the As­cen­das group. It is the first re­tail mall in In­dia by As­cen­das and has been de­signed by DP Ar­chi­tects, a multi-dis­ci­plinary de­sign con­sul­tancy from Sin­ga­pore which has made its m

VM&RD - - MALL DESIGN - Sus­mita Das

The Park Square Mall, po­si­tioned within the In­ter­na­tional Tech Park Ban­ga­lore (ITPB) is a life­style, food & bev­er­age, en­ter­tain­ment and shop­ping hub. The mall is mainly tar­geted at the work­ing pro­fes­sion­als and fam­i­lies so more than 50% of the space is ded­i­cated to fun, en­ter­tain­ment, fine din­ing, lounges and cafes. “Park Square has more than 30 food and bev­er­age out­lets and an ex­pan­sive 500 seat food court. For game lovers, the 24 lane bowl­ing alley by Amoeba is among the largest in In­dia. This is in ad­di­tion to other en­ter­tain­ment op­tions such as the 4 - screen mul­ti­plex by Q Cine­mas and a 26,000 sq. ft. gam­ing zone,” says Thomas Teo, CEO, As­cen­das In­dia.

Con­cep­tu­al­ized by DP Ar­chi­tects, a Sin­ga­pore based lead­ing ar­chi­tec­tural de­sign firm, the mall is spread over a space of 450,000sq.ft of re­tail, food and en­ter­tain­ment. The malls façade, in line with the en­tire mall de­sign strat­egy, is de­signed to blend with the de­sign of the ITPB of­fice build­ing and the Vi­vanta by Taj ho­tel lo­cated ad­ja­cent to the mall. The vi­brant façade fea­tures mul­ti­col­ored ver­ti­cal glass pat­terns and this vi­brancy ex­tends it­self to the in­te­ri­ors and the sur­round­ing land­scape. The en­trance opens into a gen­er­ous atrium with a sky­light al­low­ing a lot of nat­u­ral light in. The huge atrium dome has store fronts in all lev­els of the mall, look­ing into it al­low­ing max­i­mum vis­i­bil­ity of events. The most in­ter­est­ing fea­ture is the cov­ered link bridge with es­ca­la­tors which in­vites peo­ple in.

De­scrib­ing the de­sign strat­egy in de­tail, Thomas ex­plains, “The fa­cade of the stores’ within are de­signed to seam­lessly blend with the mall’s lob­bies and dis­tin­guish them­selves based on their re­spec­tive po­si­tion­ing and de­sign stan­dard. The look of the hip restau­rants and food and bev­er­age units be­fit its fine din­ing na­ture along with the cui­sine served. The tastes of its vis­i­tors, the young pro­fes­sion­als and ex­pats have been kept in mind while pre­par­ing the cui­sine.” The food court re­ferred Ea­tree flaunts a Mediter­ranean fla­vor with an open al­fresco din­ing area fac­ing the Taj ho­tel on one side and lush green­ery on the other. Be­sides this, the Mall has in­cor­po­rated var­i­ous green fea­tures such as screw chillers with re­frig­er­ant and low IKW/TR, LED lighting and forced ven­ti­la­tion of base­ment to re­duce the CO2 emis­sion along with dou­ble glaz­ing with low E fac­tor. Con­struct­ing the ex­clu­sive link-bridge that con­nects the Mall and the Park stood as one of the stum­bling block as the work needed

to be car­ried out with pre­ci­sion given the peo­ple and ve­hi­cle move­ment be­low the

bridge. “An­other chal­lenge came up dur­ing the ex­ca­va­tion when we were re­quired to go about 12m deep with­out dis­turb­ing the ex­ist­ing ser­vices and roads lo­cated near the plot. The ex­ca­va­tion was car­ried out with ex­ac­ti­tude with­out in­ter­fer­ing with the sur­round­ing en­vi­ron­ment,” ex­plains Thomas. Park Square Mall has a pre-planned an­nual event cal­en­dar man­aged by an in-house marcom team. Thomas ex­plains, “The events at Park Square Mall are de­signed to cel­e­brate key fes­ti­vals and oc­ca­sions.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.