Kazo opens its 6th store in Delhi


In­ter­na­tional fash­ion brand Kazo has re­cently un­veiled its sixth out­let in Delhi at Mo­ments Mall, Kirti Na­gar in about 950 sq. ft. of re­tail space. Speak­ing on the ex­pan­sion strat­egy of the brand Deepak Ag­gar­wal, MD, Kazo, said, “The brand is ag­gres­sively look­ing to ex­pand its reach. Now we would open our stores in Kolkata and Ban­ga­lore. And go­ing for­ward we have plans to open in all GCC coun­tries and also in some Euro­pean coun­tries. By 2015 we will have 50 stores across In­dia.” The store pre­sen­ta­tion is a com­bi­na­tion of styl­ized ab­stract man­nequins in the win­dows and well or­ga­nized walls of their col­lec­tions com­ple­mented with emo­tive fash­ion graphic back­drops. The in­te­rior con­cept is that of the in­ter­na­tional Kazo look and is a pal­ette of wood fin­ishes in clean lines. “I feel that there is a huge growth op­por­tu­nity for Kazo as In­dia is one of the youngest and fastest grow­ing economies in the world. The women in In­dia are very fash­ion ori­ented and western wear as a cat­e­gory is grow­ing very fast,” Deepak sums up

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