Ma­te­rial con­cerns

VM&RD - - NEWS -

An en­hanced store ex­pe­ri­ence is as much the re­sult of in­vis­i­ble lit­tle el­e­ments as of a de­signer’s cre­ative out­put. Th­ese hid­den and seem­ingly small but cru­cial el­e­ments are the ma­te­rial used in wall pan­els, the light­ing so­lu­tions, the lam­i­nate floors etc, all of which com­bine to of­fer a com­plete ex­pe­ri­ence. A VM’s task is there­fore a lot de­pen­dent on the avail­abil­ity of and ac­cess to th­ese ma­te­ri­als and sub­stances that can in ef­fect make or break a de­sign or the dura­bil­ity of it. Wonderwall has now come out with hard­wood wall pan­els pre­sented in its stu­dio col­lec­tion which of­fers a lot of am­bi­ent pos­si­bil­i­ties in restau­rants, bars, spas, beauty sa­lons, com­mer­cial com­plexes, etc. Pergo, a lead­ing floor­ing brand, has come out with en­gi­neered wood floor­ing. Philips, a world leader in en­ergy ef­fi­cient light­ing so­lu­tions has come up with LED ac­cent light­ing so­lu­tions which emit less heat and UV. ALPI has launched dec­o­ra­tive ve­neers that of­fer easy use, less waste, low­er­ing pro­cess­ing cost and ecol­ogy war­ranty. All th­ese prod­ucts of­fer dura­bil­ity, eco friend­li­ness, and aes­thet­ics pos­si­bil­i­ties which to­gether can make a lot of dif­fer­ence to a VM’s job. On the one hand this points to the de­mand for such prod­ucts and the re­al­iza­tion and aware­ness on the need for such prod­ucts and on the other the need for more re­search and devel­op­ment on such sus­tain­able ma­te­ri­als that com­bine aes­thet­ics, func­tion­al­ity , dura­bil­ity and eco re­spon­si­bil­ity. All of the above also con­trib­ute to the success of the Win­dow Dis­plays and other de­signs we have fea­tured in this is­sue, whether it is Har­vey Ni­chols, Puma, Colour­Plus or Ar­row. Check it out and read all about it. Read also about how even aro­matic prod­ucts are now look­ing at of­fer­ing a bou­tique ex­pe­ri­ence. Ex­am­ple is Iris in Ban­ga­lore. And as al­ways there is more.

Vas­ant Jante

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