An enhanced store experience is as much the result of invisible little elements as of a designer’s creative output. These hidden and seemingly small but crucial elements are the material used in wall panels, the lighting solutions, the laminate floors etc, all of which combine to offer a complete experience. A VM’s task is therefore a lot dependent on the availability of and access to these materials and substances that can in effect make or break a design or the durability of it. Wonderwall has now come out with hardwood wall panels presented in its studio collection which offers a lot of ambient possibilities in restaurants, bars, spas, beauty salons, commercial complexes, etc. Pergo, a leading flooring brand, has come out with engineered wood flooring. Philips, a world leader in energy efficient lighting solutions has come up with LED accent lighting solutions which emit less heat and UV. ALPI has launched decorative veneers that offer easy use, less waste, lowering processing cost and ecology warranty. All these products offer durability, eco friendliness, and aesthetics possibilities which together can make a lot of difference to a VM’s job. On the one hand this points to the demand for such products and the realization and awareness on the need for such products and on the other the need for more research and development on such sustainable materials that combine aesthetics, functionality , durability and eco responsibility. All of the above also contribute to the success of the Window Displays and other designs we have featured in this issue, whether it is Harvey Nichols, Puma, ColourPlus or Arrow. Check it out and read all about it. Read also about how even aromatic products are now looking at offering a boutique experience. Example is Iris in Bangalore. And as always there is more.