Be­spoke for Gen­tle­men

VM&RD - - INTERNATIONAL DESIGN - Project Sca­bal Flag­ship Store, Brus­sels, Bel­gium Shop Con­cept Blocher Blocher Shops, Stuttgart, Ger­many Chanda Ku­mar

Ex­quis­ite fab­rics, fine crafts­man­ship and mas­culin­ity come to­gether in a per­fect blend at Sca­bal’s newly lauched Brus­sels flag­ship. The store de­sign devel­oped by Blocher Blocher Shops tai­lors the per­fect spa­tial con­cept by wed­ding the so­phis­ti­cated fab­ric man­u­fac­turer to a Bri­tish gen­tle­men’s club at­mos­phere.

From her­ring­bone and Glen Urquhart check to che­viot, covert and cor­duroy – Sca­bal suits and fab­rics are said to be the very epit­ome of the Bri­tish gen­tle­men styled with a shot of Hol­ly­wood glam­our. Af­ter a con­trolled ex­pan­sion in Europe, USA, Ja­pan and East Asia, Sca­bal re­cently un­veiled its new store de­sign at its Brus­sels flag­ship to of­fer its world renowned fab­ric and tai­lored gar­ments in an up­dated con­cept store to con­tinue its mar­ket lead in this cat­e­gory. “We are ready for the in­creased de­mand, ready for the tar­geted growth plans, ready to take on the com­pe­ti­tion”, says Sca­bal CEO Gre­gor Thissen. The head­quar­ters in Brus­sels pro­vided the ideal lo­ca­tion for the devel­op­ment and con­struc­tion of the new store con­cept by Stuttgart-based Blocher Blocher Shops. Ac­cord­ing to the brand, this is where it all started, back in 1938 and is still the place from which the firm’s goods are shipped across the world. The store in­te­rior de­sign presents a world that blends her­itage and new be­gin­nings; cel­e­brated style as a plat­form for the more than 5,000 fab­rics the firm pro­duces. Ac­cord­ing to the brand, it’s a place for to­day’s cos­mopoli­tan man and a trib­ute to the val­ues of the la­bel: per­fect fab­rics and time­less el­e­gance. Spread over 200 m² sales area, the de­sign firm ex­plains that the Sca­bal store is an ode to ex­clu­sive cou­ture, where the space re­flects the im­age of the deluxe ver­sion of a tai­lor’s work­shop. High on mas­culin­ity, the store is done in shades of brown and grey act­ing as a per­fect back­drop for dis­play­ing high-qual­ity fab­rics. The cus­tomer passes through four zones: re­cep­tion hall, trea­sure cham­ber, in­ner court­yard and sa­lon. Right from the en­trance the store re­flects el­e­gance and good taste. Leather cov­ered frames line the walls like tableaux for the dis­play of ac­ces­sories, shirts, suits and shoes. Styl­ized tai­lor bust forms present the world of the Bri­tish gen­tle­man in for­mal co­or­di­nated fash­ion sug­ges­tions. The store in­te­rior ma­te­rial and colour pal­ette’s rich com­bi­na­tion of wood, leather, stone and bril­liant white ren­dered in the store con­cept cre­ates a dra­matic back drop for the

pre­sen­ta­tion of its pre­mium store of­fer­ings. The store ceil­ing is a com­bi­na­tion of ceil­ing light cubes and ac­cent light­ing that help cre­ate the bou­tique set­ting.

The trea­sure cham­ber is spe­cially de­signed in clas­sic mas­cu­line style to evoke a sen­sory ex­pe­ri­ence. In­ci­sively grained wal­nut ve­neer pan­els are set cross­wise from floor to ceil­ing. In­set in wooden wall cubes are bales of cloth com­ple­mented with books, col­lars and cuffs.

In the ‘ trea­sure cham­ber’ is dis­played the ex­clu­sive Suit No. 12, a mas­ter­piece of tai­lor­ing which tes­ti­fies the su­per spe­cialty po­si­tion­ing of the brand. An over­whelm­ing choice of ma­te­rial and styles is of­fered to cus­tomers through in­volved per­sonal con­sul­ta­tion. The cen­tre of at­trac­tion is a spe­cially de­signed cut­ting ta­ble that sym­bol­izes the her­itage and tai­lor­ing crafts­man­ship of the brand..

Fol­low­ing this pre­sen­ta­tion, the next room’s un­der­stated in­te­rior court­yard is in­ter­rupted by a bold ar­chi­tec­tural el­e­ment: a light­flooded pa­tio that breaks into the room in the form of a glass cube. Framed by ivy, it also forms a green oa­sis for a re­fresh­ing pause.

Con­nect­ing seam­lessly with the court­yard, the sa­lon em­bod­ies the Bri­tish so­phis­ti­cated spirit that is in­fused into the firm’s ev­ery fi­bre.

The space com­prises of a cosy group of arm chairs and a leather-cov­ered, Ch­ester­field-style ta­ble.

Mono-chro­matic vi­su­als that com­ple­ment mer­chan­dise pre­sen­ta­tion add so­phis­ti­ca­tion to the store en­vi­ron­ment. Right at the end is the dress­ing room, also pan­elled in fine wal­nut ve­neer, where the tai­lor takes mea­sure­ments for the per­fect fit. A com­bi­na­tion of the for­mal and pre­mium en­vi­ron­ment, the of­fer­ings and the ser­vice po­si­tion Sca­bal as a brand that cul­ti­vates the val­ues of pro­gres­sive­ness and re­li­a­bil­ity.

Go­ing fur­ther, Sca­bal plans to adopt this new store con­cept in other mar­kets from Berlin to Is­tan­bul to Pek­ing

In­set in wooden wall cubes are bales of cloth com­ple­mented with books, col­lars and cuffs

Styl­ized tai­lor bust forms present the world of the Bri­tish gen­tle­man in for­mal co­or­di­nated fash­ion sug­ges­tions

Con­tin­u­ing the mas­cu­line tones, the dress­ing room are also pan­elled in fine wal­nut ve­neer

Pho­tog­ra­phy Niko­laus Koliusus, Stuttgart, Ger­many

Mono-chro­matic vi­su­als that com­ple­ment mer­chan­dise pre­sen­ta­tion add so­phis­ti­ca­tion to the store en­vi­ron­ment

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