Bespoke for Gentlemen
Exquisite fabrics, fine craftsmanship and masculinity come together in a perfect blend at Scabal’s newly lauched Brussels flagship. The store design developed by Blocher Blocher Shops tailors the perfect spatial concept by wedding the sophisticated fabric manufacturer to a British gentlemen’s club atmosphere.
From herringbone and Glen Urquhart check to cheviot, covert and corduroy – Scabal suits and fabrics are said to be the very epitome of the British gentlemen styled with a shot of Hollywood glamour. After a controlled expansion in Europe, USA, Japan and East Asia, Scabal recently unveiled its new store design at its Brussels flagship to offer its world renowned fabric and tailored garments in an updated concept store to continue its market lead in this category. “We are ready for the increased demand, ready for the targeted growth plans, ready to take on the competition”, says Scabal CEO Gregor Thissen. The headquarters in Brussels provided the ideal location for the development and construction of the new store concept by Stuttgart-based Blocher Blocher Shops. According to the brand, this is where it all started, back in 1938 and is still the place from which the firm’s goods are shipped across the world. The store interior design presents a world that blends heritage and new beginnings; celebrated style as a platform for the more than 5,000 fabrics the firm produces. According to the brand, it’s a place for today’s cosmopolitan man and a tribute to the values of the label: perfect fabrics and timeless elegance. Spread over 200 m² sales area, the design firm explains that the Scabal store is an ode to exclusive couture, where the space reflects the image of the deluxe version of a tailor’s workshop. High on masculinity, the store is done in shades of brown and grey acting as a perfect backdrop for displaying high-quality fabrics. The customer passes through four zones: reception hall, treasure chamber, inner courtyard and salon. Right from the entrance the store reflects elegance and good taste. Leather covered frames line the walls like tableaux for the display of accessories, shirts, suits and shoes. Stylized tailor bust forms present the world of the British gentleman in formal coordinated fashion suggestions. The store interior material and colour palette’s rich combination of wood, leather, stone and brilliant white rendered in the store concept creates a dramatic back drop for the
presentation of its premium store offerings. The store ceiling is a combination of ceiling light cubes and accent lighting that help create the boutique setting.
The treasure chamber is specially designed in classic masculine style to evoke a sensory experience. Incisively grained walnut veneer panels are set crosswise from floor to ceiling. Inset in wooden wall cubes are bales of cloth complemented with books, collars and cuffs.
In the ‘ treasure chamber’ is displayed the exclusive Suit No. 12, a masterpiece of tailoring which testifies the super specialty positioning of the brand. An overwhelming choice of material and styles is offered to customers through involved personal consultation. The centre of attraction is a specially designed cutting table that symbolizes the heritage and tailoring craftsmanship of the brand..
Following this presentation, the next room’s understated interior courtyard is interrupted by a bold architectural element: a lightflooded patio that breaks into the room in the form of a glass cube. Framed by ivy, it also forms a green oasis for a refreshing pause.
Connecting seamlessly with the courtyard, the salon embodies the British sophisticated spirit that is infused into the firm’s every fibre.
The space comprises of a cosy group of arm chairs and a leather-covered, Chesterfield-style table.
Mono-chromatic visuals that complement merchandise presentation add sophistication to the store environment. Right at the end is the dressing room, also panelled in fine walnut veneer, where the tailor takes measurements for the perfect fit. A combination of the formal and premium environment, the offerings and the service position Scabal as a brand that cultivates the values of progressiveness and reliability.
Going further, Scabal plans to adopt this new store concept in other markets from Berlin to Istanbul to Peking
Inset in wooden wall cubes are bales of cloth complemented with books, collars and cuffs
Stylized tailor bust forms present the world of the British gentleman in formal coordinated fashion suggestions
Continuing the masculine tones, the dressing room are also panelled in fine walnut veneer
Mono-chromatic visuals that complement merchandise presentation add sophistication to the store environment