We are all familiar with the “great shrine” -- The Cashwrap -- that has been so ubiquitous in retail as both a branding point and as a stop on the consumer’s path. Now think of the new technology … iPad checkouts in the palm of your hand – creating the disappearance of the “great line” at the great shrine, the checkout stop on the consumer’s path. This is causing a rethink in store planning and design - all due to this rapid change in technology. Think about it as a bit like taking something very familiar out of another part of life (i.e. the utensils off the table at dinner), and you can see how the movement of one element that was seen to be so critical and obvious in the design of a retail store impacts the rest. Think impulse shopping, point-of-sale, or some displays -- gone! This rapid change in technology, while not changing so much the retail back of house (i.e. logistics, inventory control, sales reporting) has, and increasingly will, change the consumer’s view of technology. This “reboot” is affecting all types of retail, be it brick-and-mortar, online, and ranging from the entrepreneurial start-up through to global companies. The key is putting these changes to work for you!
The ability to find resources that are “big enough to serve you,” yet “small enough to know you” is key to executing this new path to retail. While the outcome is casual, the activities, input, and resources it takes to “appear” casual should not be
At McCormick World of Flavors in Baltimore, Maryland, interactive stations include five immersive digital engagements, including one featuring Flavorprint, a personalized flavor profile
At Hot Topic in Santa Monica, California, a storefront highlight is the unique twisted acrylic prisms where projected images mirror what is being displayed on the back wall screen of music-related media images. The t-shirt wall is enhanced by the wall being embedded with monitors that were designed to show related concerts and merchandise. While the Microsoft surface tables provides shoppers a unique way to digitally access content in the store such as the brand’s loyalty program information