Collective, the home to the world's best British brands such as Hackett, Ted Baker, Fred Perry, Vivienne Westwood, Simon Carter amongst many more is celebrating the best of British with its new exclusive window installations that feature them in very Brit
Everyone is going British this season with the Queens Diamond Jubilee, 2012 Olympics and the Wimbledon, thus we have set this exclusive window display, as it the perfect time, for rejoicing the Best of British,” Gitanjali Tawar, Manager VM, The Collective avers.
The brand has designed and installed two window displays themes, one showcasing the ‘Best of British’ while the other featuring the 'Ace British brands' featured in the store.
“To highlight the theme 'Best of British', we have dedicated one window to it, which is inspired from the quintessential British elements such as the Union Jack, the London underground signs, the telephone booth etc. We have also collaborated with the brand “Mini Cooper” which is almost a synonym for Britain,” Gitanjali explains. To highlight and draw attention to all British brands, each of them was featured in this window theme for 15 days. “The first 15 days we promoted the quirky, eccentric British brand TED BAKER. We had their logo on the Union Jack, their brand visual in the frame and a rotating bright green rooster on the window. The mannequins were dressed in TED BAKER garments and styled accordingly. The next 15 days we highlighted the preppy, elegant British brand HACKETT. We changed the logo on the backdrop from TED BAKER to HACKETT. And for the last 15 days, we are promoting the classic sporting brand FRED PERRY for our window theme,” further explains Gitanjali. The window display themes were extended into the store in focal points and merchandise presentation areas with displays and props as suggestive cues to draw attention to them. “We created the Best of British zones, where we brought all the British brands together. We did up the Best of British zones with quirky info tabletops- with trivia on Britain, props like telephone, flags, clock, mats, cubes, cushions, tea sets in Union jack print, posters etc displayed on the nesting tables and the shelves”, explains Gitanjali
The “Best of British Brands” window
The “Best of Britain” window