Stu­dio 169

VM&RD - - CONTENTS -

Stu­dio 169, cre­ated by de­sign agency 42mm, is truly a fash­ion din­ing des­ti­na­tion in ev­ery sense with an in­no­va­tive con­vert­ible set­ting ca­pa­ble of adapt­ing to dif­fer­ent din­ing set­tings for ca­sual and for­mal oc­ca­sions com­bined with fash­ion events.

Spread over a size of 4000 Sq.ft., the restau­rant has been planned in 5 dis­tinct func­tional zones - the live kitchens, the bar area, the ramp for fash­ion events, the fine din­ing space and the kitchen. The front area is de­signed for in­for­mal meet­ings and din­ing while the rear is for for­mal din­ing. The in­no­va­tive con­cept of the ramp in the din­ing area of­fers a unique ex­pe­ri­ence of wit­ness­ing events like fash­ion shows when en­joy­ing the dif­fer­ent cuisines of­fered in the menu. “The restau­rant not only holds fash­ion shows for our own brand, but pro­vides an ex­clu­sive and in­spir­ing place to var­i­ous other de­sign­ers, artists, mu­si­cians, film-mak­ers, de­sign schools etc to show­case their creations, reach out to its au­di­ences and un­wind with like­minded peo­ple,” says Shilpi Gupta, Man­ag­ing Di­rec­tor, Stu­dio 169. To fur­ther en­hance the ex­pe­ri­ence, din­ers can

ac­tu­ally se­lect and book en­sem­bles af­ter the fash­ion shows from within the restau­rant. De­signed by de­sign agency 42mm, this uniquely op­u­lent fash­ion din­ning is po­si­tioned at the sec­ond floor of the Mo­ments Mall lo­cated at Kirti Na­gar, Delhi. It also of­fers a di­verse menu which is served dif­fer­ently- on boards, plat­ters, test tubes, cylin­ders along with multi-lay­ered bowls that come apart. “Our Fu­sion food from around the world en­com­passes Ben­tos, Gourmet Pizza’s and Pasta’s, mys­ti­cal slushes, Fon­dues and so much more,” avers Shilpi. Two promi­nently live kitchens, one for veg­e­tar­ian and the other for non-veg­e­tar­ian menu al­lows guests to see their food be­ing pre­pared in front of them. Ex­plain­ing the de­sign strat­egy, Rudraksh Cha­ran, Ar­chi­tect Part­ner, 42mm Ar­chi­tec­ture shares,

“The restau­rant has a slat­ted false ceil­ing that gives the op­tion of in­stalling mul­ti­ple lights with­out them be­ing vis­i­ble, thus greet­ing di­verse aura. Fine din­ing area is in­cased in a sin­gu­lar cap­sule of a white screen, ca­pa­ble of be­ing lit up from the front

and the back thus cre­at­ing a no­tion of space that can trans­form.”

Light­ing was a chal­lenge what was ad­dressed with a com­bi­na­tion of ac­cent and in­di­rect

light­ing. “The ob­jec­tive of try­ing to achieve an ob­ject with a lay­ered char­ac­ter­is­tic re­quired us to un­der­stand light­ing very crit­i­cally. A lot of re­search went into ex­plor­ing ma­te­ri­als that could vis­ually be­have very dif­fer­en­tially with dif­fer­ent light­ing ex­po­sures,” says Rudraksh. “The lo­ca­tion of the site in a mall re­sults in no nat­u­ral light be­ing re­ceived but the mul­ti­va­lent as­pect of the de­sign gave us the op­por­tu­nity to cre­ate spots for planter’s while that has been fur­ther cre­ated in a way that they give the ef­fect of sky­lights,” adds

Rudraksh. Shar­ing with VMRD the brand’s success, Shilpi opines,

“It took the brand to an­other level, since the store helped us com­mu­ni­cate our con­cept and the ex­pe­ri­ence that Stu­dio 169 wanted to give to the cus­tomers. This is like our pi­lot model which will be repli­cat­ing it­self for all fu­ture out­lets.” The brand plans to open an­other out­let in Delhi by early next year be­fore ex­pand­ing to other cities

Sus­mita Das (with in­puts from Vaishali Tan­war)

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