In­ter­na­tional Sport life­style brand PUMA has come up with its new win­dow dis­play, cel­e­brat­ing the mo­tor­sport cam­paign.

VM&RD - - CONTENTS - Sus­mita Das

Paying an ode to the mo­tor­sport cam­paign, com­menced by it dur­ing the For­mula 1 held in Delhi, pre­mium sports life­style brand Puma has put on show its new vis­ual dis­plays. “In the In­dian Grand Prix at the Buddh In­ter­na­tional Cir­cuit in Oc­to­ber, PUMA is the Of­fi­cial Mer­chan­dise Part­ner. We have an ex­ten­sive mo­tor­sport col­lec­tion that in­cludes BMW, Fer­rari, Mercedes, MINI and Du­cati and it made sense for us to high­light our mo­tor­sport of­fer­ing to the con­sumer dur­ing the Race sea­son and drive home our as­so­ci­a­tion with the cir­cuit and our mo­tor­sport range,” avers San­deep Mazum­dar, VM Head, PUMA Sports In­dia Pvt Ltd. Move­ment and in­no­va­tive dis­play of the event logo and the prod­ucts in the win­dow helps draw at­ten­tion of passers-by on the very busy high street on which the store is lo­cated. “The mo­tor­sport vis­ual was cre­ated in 3 di­men­sions with LED lights to draw at­ten­tion to the win­dow. The vis­ual was in­ter­preted in 3D us­ing mo­tor­sport shoes on the pe­riph­ery and a live speedome­ter nee­dle moves back and forth to make it a live vis­ual mer­chan­dis­ing demo. The speedome­ter was en­hanced bring­ing the essence of the F1 track in­side the store. Bring­ing in el­e­ments of the tyres and the flags was done keep­ing in mind on how to bring in the ex­pe­ri­ence of the F1 sport live in a Puma store” fur­ther avers San­deep. The theme has been ex­tended in­side the store to con­tinue the ex­cite­ment from the store front into the store with in­stal­la­tions of Mo­tor­sport Cat in 3D and Fer­rari Car in Red Acrylic. “We have not only worked a large vis­i­ble win­dow dis­play, but also worked on do­ing a track that di­rects the cus­tomer to the mer­chan­dise on the first floor. We have in­ten­tion­ally cre­ated a fin­ish line for the cus­tomer as they get to touch and feel the mo­tor­sport range. We have also as­sem­bled an acrylic F1 car which is 6 feet long to bring in the ex­pe­ri­ence of the sport. This stands proudly in the store en­hanc­ing the mo­tor­sport cat­e­gory,” San­deep ex­plains. The brand has plans to fea­ture this in­no­va­tive and sporty win­dow dis­play in its stores till the end of the fes­tive sea­son in De­cem­ber 2012

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