International Sport lifestyle brand PUMA has come up with its new window display, celebrating the motorsport campaign.
Paying an ode to the motorsport campaign, commenced by it during the Formula 1 held in Delhi, premium sports lifestyle brand Puma has put on show its new visual displays. “In the Indian Grand Prix at the Buddh International Circuit in October, PUMA is the Official Merchandise Partner. We have an extensive motorsport collection that includes BMW, Ferrari, Mercedes, MINI and Ducati and it made sense for us to highlight our motorsport offering to the consumer during the Race season and drive home our association with the circuit and our motorsport range,” avers Sandeep Mazumdar, VM Head, PUMA Sports India Pvt Ltd. Movement and innovative display of the event logo and the products in the window helps draw attention of passers-by on the very busy high street on which the store is located. “The motorsport visual was created in 3 dimensions with LED lights to draw attention to the window. The visual was interpreted in 3D using motorsport shoes on the periphery and a live speedometer needle moves back and forth to make it a live visual merchandising demo. The speedometer was enhanced bringing the essence of the F1 track inside the store. Bringing in elements of the tyres and the flags was done keeping in mind on how to bring in the experience of the F1 sport live in a Puma store” further avers Sandeep. The theme has been extended inside the store to continue the excitement from the store front into the store with installations of Motorsport Cat in 3D and Ferrari Car in Red Acrylic. “We have not only worked a large visible window display, but also worked on doing a track that directs the customer to the merchandise on the first floor. We have intentionally created a finish line for the customer as they get to touch and feel the motorsport range. We have also assembled an acrylic F1 car which is 6 feet long to bring in the experience of the sport. This stands proudly in the store enhancing the motorsport category,” Sandeep explains. The brand has plans to feature this innovative and sporty window display in its stores till the end of the festive season in December 2012