Louis Vuitton now in Chennai
Unfazed by global economic slowdown, French iconic luxury brand recently opened stores in Paris and Shanghai and it’s fifth store in India in Chennai. The store is located in the new 40,000 sq ft luxury shopping destination ' Bergamo Mall' that is soon to have exclusive outlets of Bottega Venetta, Cartier watches and Jimmy Choo shoes.
The store facade design clearly marks the store as a home for luxury with inspirations from classic european architecture befitting french luxury. The store design concept is slick, with LV's trademark travel bags occupying pride of place along neatly arrayed bags, wallets, scarves and accessories that sell for between Rs 10,000 and Rs 7.5 lakh.
The store interior design is a clear adaptation of the plush, but clear and minimalistic, form of the Louis Vuitton store identity implemented across its stores in more than 60 countries in terms of materials, forms and presentation. The store ‘s collection of offerings comprise of carrying luggage, leather goods, textiles and accessories, for both men and women, all of which are designed under the label of global designer Marc Jacobs