Louis Vuit­ton now in Chen­nai

VM&RD - - WASSUP! -

Un­fazed by global eco­nomic slow­down, French iconic lux­ury brand re­cently opened stores in Paris and Shang­hai and it’s fifth store in In­dia in Chen­nai. The store is lo­cated in the new 40,000 sq ft lux­ury shop­ping des­ti­na­tion ' Berg­amo Mall' that is soon to have ex­clu­sive out­lets of Bot­tega Venetta, Cartier watches and Jimmy Choo shoes.

The store fa­cade de­sign clearly marks the store as a home for lux­ury with in­spi­ra­tions from clas­sic euro­pean ar­chi­tec­ture be­fit­ting french lux­ury. The store de­sign con­cept is slick, with LV's trade­mark travel bags oc­cu­py­ing pride of place along neatly ar­rayed bags, wal­lets, scarves and ac­ces­sories that sell for be­tween Rs 10,000 and Rs 7.5 lakh.

The store in­te­rior de­sign is a clear adap­ta­tion of the plush, but clear and min­i­mal­is­tic, form of the Louis Vuit­ton store iden­tity im­ple­mented across its stores in more than 60 coun­tries in terms of ma­te­ri­als, forms and pre­sen­ta­tion. The store ‘s col­lec­tion of of­fer­ings com­prise of car­ry­ing lug­gage, leather goods, tex­tiles and ac­ces­sories, for both men and women, all of which are de­signed un­der the la­bel of global de­signer Marc Ja­cobs

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