Cel­e­brat­ing ex­cel­lence – can’t wait!

VM&RD - - CONTENTS - Vas­ant Jante

It’s that time of the year when the hands of the clock seem par­tic­u­larly men­ac­ing – its ev­ery move is a re­minder of the chores left to be fin­ished yet. Well, I’m talk­ing about the In-Store Asia 2013 event to be held in Fe­bru­ary this year. As you can imag­ine, for the team here, it’s the sea­son of sleep­less nights and days punc­tu­ated by to-do lists. But hey, here’s the good news – the num­ber of en­tries re­ceived for the VM&RD Awards this year – a high­light of the event – is a good proof of the rel­e­vance of this award. With 225 en­tries, a num­ber that has crossed last year’s fig­ure, we can look for­ward to a healthy com­pe­ti­tion that cel­e­brates ex­cel­lence. And I can’t wait to hear what the judges have to say. To me per­son­ally, the Awards are a pointer to the pas­sion and tal­ent that needs to be tapped, a pointer to a way for­ward. And I’m hop­ing that by be­ing there you will be able to draw some in­spi­ra­tion and ideas that can to­gether help the over­all stan­dards. Ideas and in­spi­ra­tion are also what you will be ex­pe­ri­ence dur­ing the Con­ven­tion on Day II that will see some noted in­dus­try veter­ans shar­ing their per­spec­tives. With vi­sion­ar­ies and suc­cess­ful en­trepreneurs tak­ing stage, the Con­ven­tion is an ideal knowl­edge and in­sight shar­ing plat­form. For ex­am­ple Chip Con­ley, Au­thor & Founder and CEO of Joie de Vivre, a hos­pi­tal­ity com­pany with a col­lec­tion of over 35 award-win­ning ho­tels, will speak on re­tail trans­for­ma­tion at the in­ter­sec­tion of Busi­ness and Psychology. And that is just one ex­am­ple. The var­i­ous speak­ers at the Con­ven­tion, coming as they do from di­verse back­grounds in the vis­ual mer­chan­dis­ing and re­tail de­sign eco sys­tem, will speak on a range of themes meant to trig­ger change-gen­er­at­ing ideas. From the value of de­sign in an in­te­grated re­tail en­vi­ron­ment to re­pur­pos­ing VM, it’s time to get the thoughts rolling. In­te­grated re­tail en­vi­ron­ment re­minds me of two very in­ter­est­ing sto­ries we have car­ried in this is­sue – The McCormic World of Flavours and the Colour Co­lab ven­ture by Allen Solly. Both are good ex­am­ples of an in­te­grated re­tail en­vi­ron­ment where an in­ter­ac­tive ex­pe­ri­ence of­fered at the store by way of en­gage­ment en­hances the whole of­fer­ing to the shop­per. In fact it is in­creas­ingly be­com­ing ev­i­dent that de­sign is more than phys­i­cal aes­thet­ics, it is an in­te­grated ex­pe­ri­ence and it is re­as­sur­ing to see some brands take the lead in that. I will now leave you to read the is­sue and savour what we have for you this month...Happy Year be­gin­ning!

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