Magic at Macy’s
Enchanting generations of spectators since 1870s, Macy’s continues the tradition this year with its spectacular Christmas window displays titled ‘The Magic of Christmas’, that celebrates the magic of holiday traditions through the ages. Paying a playful homage to Christmas traditions past and present, The Magic of Christmas dazzles onlookers with a sparkling array of costumes, characters and iconic images that bring the spirit of the holidays to life. Creating magic across Broadway windows, the six different scenes celebrate the festive season and elements of Christmas, the holiday spirit of New York and fashion through the ages. Adding to the nostalgic sentiment, the windows have a vintage tin toy-like effect, adding richness and texture.
Created by award-winning designer Paul Olszewski, Macy’s 2012 Christmas windows combine the wonder of modern technology with charming conventional elements such as marionette-like puppetry. According to Olszewski, “Through the years, Macy’s has tested the boundaries of the imagination, interpreting the magic of the holiday season in many forms such as a journey in outer space, to a Steampunk fantasy, to the thrill of a roller coaster ride. This year we wanted to celebrate our own city and what a magical place it is during the holidays. Though the windows are traditional in style, I still was able to incorporate my own unique twists and technological elements. Best of all, we are once again celebrating Make-A-Wish and all the wonderful work
Window 1 - New York. Where wonders unfold like magic
Window 2 - Santa and elves, puppets and pageantry ... the magic is escalating!