Magic at Macy’s

VM&RD - - WINDOW DISPLAY -

En­chant­ing gen­er­a­tions of spec­ta­tors since 1870s, Macy’s con­tin­ues the tra­di­tion this year with its spec­tac­u­lar Christ­mas win­dow dis­plays ti­tled ‘The Magic of Christ­mas’, that cel­e­brates the magic of hol­i­day tra­di­tions through the ages. Paying a play­ful homage to Christ­mas tra­di­tions past and present, The Magic of Christ­mas daz­zles on­look­ers with a sparkling ar­ray of cos­tumes, characters and iconic im­ages that bring the spirit of the hol­i­days to life. Cre­at­ing magic across Broad­way win­dows, the six dif­fer­ent scenes cel­e­brate the fes­tive sea­son and el­e­ments of Christ­mas, the hol­i­day spirit of New York and fash­ion through the ages. Adding to the nos­tal­gic sen­ti­ment, the win­dows have a vin­tage tin toy-like ef­fect, adding rich­ness and tex­ture.

Cre­ated by award-win­ning de­signer Paul Ol­szewski, Macy’s 2012 Christ­mas win­dows com­bine the won­der of mod­ern tech­nol­ogy with charm­ing con­ven­tional el­e­ments such as mar­i­onette-like pup­petry. Ac­cord­ing to Ol­szewski, “Through the years, Macy’s has tested the bound­aries of the imag­i­na­tion, in­ter­pret­ing the magic of the hol­i­day sea­son in many forms such as a jour­ney in outer space, to a Steam­punk fan­tasy, to the thrill of a roller coaster ride. This year we wanted to cel­e­brate our own city and what a mag­i­cal place it is dur­ing the hol­i­days. Though the win­dows are tra­di­tional in style, I still was able to in­cor­po­rate my own unique twists and tech­no­log­i­cal el­e­ments. Best of all, we are once again cel­e­brat­ing Make-A-Wish and all the won­der­ful work

Win­dow 1 - New York. Where won­ders un­fold like magic

Win­dow 2 - Santa and elves, pup­pets and pageantry ... the magic is es­ca­lat­ing!

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