Christmas stag celebration
Allen Solly endorses its new retail identity in its Christmas season window installations using pop-colors and stags with elements of the new retail identity.
The theme is carried in-store in selected stores with similar miniature stags cut outs on the Nesting Tables. The window color palette used across stores in the window backdrop is Green and in the window podium is Pink. For exclusive women stores, the colors on the back drop and the podium are reversed.
The Mannequins were dressed in winter wear for the first 10 days which was changed to the red, green and white theme for Christmas. During the final 10 days the Mannequins featured more of festive party outfits for the New Year celebration time