Christ­mas stag cel­e­bra­tion

VM&RD - - WINDOW DISPLAY - Sus­mita Das

Allen Solly en­dorses its new re­tail iden­tity in its Christ­mas sea­son win­dow in­stal­la­tions us­ing pop-col­ors and stags with el­e­ments of the new re­tail iden­tity.

The theme is car­ried in-store in se­lected stores with sim­i­lar minia­ture stags cut outs on the Nest­ing Ta­bles. The win­dow color pal­ette used across stores in the win­dow back­drop is Green and in the win­dow podium is Pink. For ex­clu­sive women stores, the col­ors on the back drop and the podium are re­versed.

The Man­nequins were dressed in win­ter wear for the first 10 days which was changed to the red, green and white theme for Christ­mas. Dur­ing the fi­nal 10 days the Man­nequins fea­tured more of fes­tive party out­fits for the New Year cel­e­bra­tion time

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.