The Cen­tral Christ­mas theme

VM&RD - - WINDOW DISPLAY -

Cen­tral, the seam­less mall con­cept of Pan­taloon Re­tail, launched the fes­tive sea­son of Christ­mas with dis­play in­stal­la­tions at the store front, the win­dows and in-store. The in­spi­ra­tion for the theme has been drawn from global trends in terms of the use of props and fash­ion pre­sen­ta­tions. “There is a very strong in­flu­ence of what is hap­pen­ing around the world in VM, in what we do at cen­tral. We play with the lat­est de­sign trends, props se­lec­tion and fo­cus on the mer­chan­dise of­fer­ing for ev­ery pro­mo­tion,” shares Pawan Na­gar­wal, Head of VM, and Cen­tral. The stan­dalone store has an elab­o­rate in­stal­la­tion of Santa in a sleigh drawn with rein­deers in the store front. The in­stal­la­tion is made of fi­bre, POP and resin. The set­ting is lit with se­rial LEDs to add sparkle in the night. The store win­dows features the win­ter fash­ion col­lec­tion in a set­ting with graphic on the back­ground and the fore­ground and con­tem­po­rary in­ter­pre­ta­tions of the

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