White For­est Hol­i­day

VM&RD - - WINDOW DISPLAY -

GUESS launched its win­ter fash­ion col­lec­tion in an ex­clu­sive win­dow themed ‘white snow for­est Hol­i­day’ that also pro­moted gift­ing for the fes­tive sea­son.

Guess, the glob­ally renowned brand sym­bol­iz­ing funky and fun fash­ion since 1981, has fea­tured its ca­sual win­ter Hol­i­day col­lec­tion through the brand’s new win­dow in­stal­la­tion themed to pro­mote a white win­tery set­ting with added sparkle lit trees and sil­ver gift boxes. The win­dow fash­ion set­ting is an­chored vis­ually with the su­per-sized back­drop vis­ual fea­tured from the Fall 12 Cam­paign. Fiber trees with LED lights, ar­ti­fi­cial snow, podi­ums cov­ered in white fab­ric, sil­ver foam-board gift boxes and iri­des­cent shreds mixed with plas­tic snow cre­ate the set­ting for the theme. The gift box pile-ups help cre­ate dif­fer­ent lev­els in the dis­play and draw at­ten­tion to the lay­ered win­ter fash­ion col­lec­tion co­or­di­nated with fash­ion ac­ces­sories. The sig­na­ture red man­nequins are dressed in monochro­matic com­bi­na­tion of fash­ion ap­parel for men and women fash­ion with jack­ets, a white fur coat, bags and footwear. “We call this theme as ‘white snow for­est Hol­i­day win­dow theme’. Start­ing from back­drop vis­ual to podi­ums to snow to trees we went for an all-white win­dow this sea­son.

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