White Forest Holiday
GUESS launched its winter fashion collection in an exclusive window themed ‘white snow forest Holiday’ that also promoted gifting for the festive season.
Guess, the globally renowned brand symbolizing funky and fun fashion since 1981, has featured its casual winter Holiday collection through the brand’s new window installation themed to promote a white wintery setting with added sparkle lit trees and silver gift boxes. The window fashion setting is anchored visually with the super-sized backdrop visual featured from the Fall 12 Campaign. Fiber trees with LED lights, artificial snow, podiums covered in white fabric, silver foam-board gift boxes and iridescent shreds mixed with plastic snow create the setting for the theme. The gift box pile-ups help create different levels in the display and draw attention to the layered winter fashion collection coordinated with fashion accessories. The signature red mannequins are dressed in monochromatic combination of fashion apparel for men and women fashion with jackets, a white fur coat, bags and footwear. “We call this theme as ‘white snow forest Holiday window theme’. Starting from backdrop visual to podiums to snow to trees we went for an all-white window this season.