House of La­bels

VM&RD - - INDIAN DESIGN -

Ki­maya, which started its jour­ney in 2002, is now one of the big­gest lux­ury fash­ion houses of­fer­ing a port­fo­lio of 180 na­tional and in­ter­na­tional de­signer la­bels. The brand has launched a new ritzy store at Hy­der­abad show­cas­ing its en­sem­ble of lux­ury de­signer wear, jew­elry and ac­ces­sories.

Ki­maya, known for its uber-luxe de­signs, tar­gets the dis­cern­ing elite cus­tomers in a lux­u­ri­ous bou­tique en­vi­ron­ment. “In­dia is unique and so are its fash­ion re­quire­ments. There be­ing a north -south di­vide in the to­pog­ra­phy and the cli­matic con­di­tions across the coun­try, the fash­ion needs of the in­mates are also di­vided. This is ex­actly what Ki­maya un­der­stands and of­fers,” says Pradeep Hi­rani, CMD, Ki­maya. The brand has launched an up­dated store de­sign in Hy­der­abad. The de­sign con­cept is in­spired by the ma­jes­tic palaces and roy­alty of Hy­der­abad. Spread across 3500 sq ft., the store is de­signed with long arches that add a royal bou­tique at­mos­phere which is kept lux­u­ri­ously min­i­mal­is­tic to draw at­ten­tion to the de­signer port­fo­lio of the store. The ma­jes­tic dou­ble height store front of the store is de­signed with open back win­dows on

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