This display technique ensures that the entire product range is visible from the front mid-floor area close to the entrance, right through to the back wall. The customer’s field of vision is structured into different layers within the store interior – from the front/low area (mid-floor) to the back/ceiling height area (back wall). Displays according to the arena principle can be used in shop-in-shops, large stores and in department stores. If the arena principle is respected, the customer can spot the product ranges displayed on the each of the merchandise supports right through to those on the back walls, from the main pathway. It gives the customer a good overview and draws him into the store.
Layers within the store interior: Height of furniture directly next to the main pathway: 1.00 to 1.20 metres Height of furniture in the centre: 1.40 to 1.60 metres Back wall elements: up to 2.60 metres in height Table displays and tiered tables are ideal for displaying folded and standing items at the front of the store. People generally find tables very inviting and they serve as a focal attraction for assorted product displays and decorative elements. Stands and gondolas for hanging and, in some cases, folded merchandise are used in the centre of the store. In addition to tables, stands and gondolas can also be selectively used for promotional displays. (-> mid-floor) The back wall display is also visible above the medium height stands and gondolas. The top zone is ideal for informative and decorative elements with a long range effect, with information on the merchandise on display there and entices customers to the rear of the store. (-> wall display structure) Department layout using the arena principle – from front/low area to medium height elements through to the back/high area on the back walls
Also for accessories: individual table elements in mid-floor and Icons flat cross stands infront of Invisible 6 wall panels (both from Visplay)
The modular Visplay system Kado is ideal for each of the layers – for mid-floor variations and wall elements
Use of different Visplay systems: Kado tiered tables, Icons flat display stands and Xero Struc 8 for the back wall
Layers of the arena principle