Director Design Four Dimensions
In Retrospect: 2012
As the new approach in the retail industry has just begun in India, it has still not impacted the core customers in the full sense. But there is a continued focus on differentiated thinking and approach.
Arrival of FDI
The entry of new formats stores and international companies will also bring in international design firms into the Indian retail design industry. This naturally means that the Indian retail design firms will need to pull up their socks to compete in terms of knowledge and a scientific approach to arrive at a design solution. So the change will obviously be positive as the quality of the design inputs will automatically improve with competition. Besides, Indian retail designers, being already cued into the local customer psychology, will be better equipped to offer better solutions. The fit-out industry in particular will be benefited as these cannot be outsourced from outside in the long run due to cost factors. What this also means is that the fit-out quality has to be taken to higher levels to match international standards.
Looking Ahead: 2013
It will be important to study a product and service in the context of the customer needs before arriving at a design solution. It will also be important to analyze and foresee future market trends. This involves going deep into the root of a problem and creating a design which becomes an engaging consumer experience and leads to high brand recall.