PKN Nam­biar

CEO Elec­tro­spark

VM&RD - - WHAT'S IN STORE? FIXTURE MANUFACTURER -

In Ret­ro­spect: 2012

The changes in the mar­ket con­di­tion def­i­nitely made a neg­a­tive im­pact on our growth forecast for the year 2012. Even though it can’t be said that the neg­a­tive im­pact was sig­nif­i­cant, one had to strug­gle harder com­pared to the ear­lier years. One of the ini­tia­tives our com­pany has taken is to raise the bar on qual­ity and at­tempt to get cus­tomers who de­mand high end prod­ucts. Th­ese are time con­sum­ing ef­forts to bear fruit and grad­u­ally it has started show­ing re­sults.

Ar­rival of FDI

Even though the government an­nounced the FDI in­vest­ment pol­icy some­time ago, no sub­stan­tial in­vest­ment has hap­pened yet. Even if some of the ma­jor play­ers do come in the near fu­ture, the ben­e­fit to the ex­ist­ing re­tail fix­ture man­u­fac­tur­ers will be neg­li­gi­ble. Those mega com­pa­nies gen­er­ally have their sup­ply chains or­ga­nized for world over. How­ever, we look for­ward to the small and medium FDI in­vest­ment, which should be a good op­por­tu­nity for us. But I be­lieve the In­dian com­pa­nies gen­er­ally have the in­fra­struc­ture in place. What we lack is the mind­set re­quired to achieve the qual­ity level de­manded by the global stan­dards.

Look­ing Ahead: 2013

Two things need to be taken care of to sus­tain growth. First, put in place a stan­dard fur­ni­ture fa­cil­ity for mass pro­duc­tion of fix­ture to cater to all mega marts/hy­per­mar­kets and low-end stan­dard mar­kets. Se­condly, im­prove man­u­fac­tur­ing fa­cil­ity to sup­ply high-end/ in­ter­na­tional qual­ity fix­tures.

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