Detailing and innovation defines the success of any firm. And it is the essential ingredient that makes GH Graphics, stand apart in the field of retail solution. The art of perfection comes from the company’s vast experience in the field.
GH Graphics Pvt Ltd started its journey in 1996 with a HP Design jet 3500CP printer in about 500sq ft area and with handpick of staff and having an order to execute few bus shelters. Over these years, GH Graphics has diversified its reach by touching different segments like Large Format Printing, 3D Lenticulars, Signs & Signages, VM Shop Window, POP & POS, Retail Displays and Events & Exhibitions equipped with all necessary infrastructures to undertake jobs as per customer requirements along with complete installations pan India. GH Graphics with many years of expertise has been able to establish a successful venture in retail solutions. One of the reasons behind the company’s success is its utmost dedication towards work. And the urge to succeed drove them to diversify towards retail fixtures. “Today, we operate from 30,000 sq ft area with a team of almost 125 people and have a complete in-house setup for printing, fabrication of any customized signage with fully automated CNC and laser machines, manufacturing POP & POS in various materials such as Metal, Acrylic, Wood, ACP, MDF to name a few, along with complete Carpentry and Paint shop. We also have rich experience in working with multiple international brand VM teams in order bring out their creativity of sometimes complex and creative concepts in terms of show windows and in-store communication. The 16 years’ journey has been great which has helped the company to grow as a strong dynamic team with sharp focus and determination to deal with and turn challenges into opportunities,” informs Harjee Gandhi¸ Director & Consultant¸GH Graphics Pvt Ltd. In this highly competitive business scenario the company believes that the main factor behind the growth of its business is the high quality of services that it provides. GH Graphics manufactures everything in-house. Hence, in order to be per- fect with every detailing and quality service the company has installed an actual show window of 12ft x 10ft at our unit with proper mannequins, track lights, rails to hang, glass to put stickers with both an open and closed window options the way it is in the stores. They first execute the window at their unit and get it finalized with the brand team before rolling it out in the stores. The company’s drive to satisfy its client’s demands has triggered growth. It now plans to master every phase involved in the manufacturing. “We are equipped with all kind of machinery in-house under one roof. Hence it is always easy for us to create anything unique and new out of using different raw materials which we personally like exploring. Recently, we
completed a project for Raymond, and we did execution for 250 store windows within a span of 6 days,” affirms Harjee. For GH Graphics it was Liganova, a German Brand Retail Company that turned the table. Giving a sneak peek into their journey so far, Harjee says, “Around 2 years back Liganova approached us for The Collective’s window. That was the first window we did and that window won a Gold award in VM&RD Retail Design Awards, which actually motivated me to further take this and take my work to the international level. We have been doing entire production for their Indian projects in terms of visual merchandising, in- store communication and show windows.” “Window of a store is the first direct point of communication to the shopper; hence they should be such that the shopper is tempted to enter the store,” he further adds. Over the period, Harjee has found unfathomable potential in catering to the industry. So far he has served clients like The Collective, Raymonds, Van Huesen, Blackberrys, Westside, Croma, Liganova, Samsung to name a few. Challenges give you the opportunity to improve and work better. Like any other company GH Graphics faces numerous challenges like coordination issues, meeting strict deadlines, but they treat them as apportunities to prove that when it comes to implementation, that they are the best. “We have installed a cloud system in order to closely monitor the customer service in terms of on time delivery, maintaining a complete database of all the measurements at each store, ensure quality checks, and automated intimation of all the dispatches that happens time to time,” informs Harjee. Harjee believes that global concepts are creative and there is lot to learn from them. And the growth for Indian retail industry lies in future. “There is a lot to learn from global practices. Indian retail industry has great future especially after the emergences of FDI. As a complete retail solution company I believe that there is only one drawback that is the budget. The brands in India should start pooling in some extra budget for. Designers are immensely talented and come out with great concepts but it’s only the budget that stands as a big barrier in between. Few creative designs force us to use automated machines which are expensive but low budget for a window proves to be a big obstacle to maintain the optimum quality,” says visionaire. While talking about its next move, GH Graphics states that they see themselves producing windows for many international brands.
Harjee Gandhi -Director & Consultant
GH Graphics Pvt Ltd