UN­WRAP­PING IN­NO­VA­TION

De­tail­ing and in­no­va­tion de­fines the success of any firm. And it is the es­sen­tial in­gre­di­ent that makes GH Graph­ics, stand apart in the field of re­tail so­lu­tion. The art of per­fec­tion comes from the com­pany’s vast ex­pe­ri­ence in the field.

VM&RD - - ADVERTORIAL -

GH Graph­ics Pvt Ltd started its jour­ney in 1996 with a HP De­sign jet 3500CP printer in about 500sq ft area and with hand­pick of staff and hav­ing an or­der to ex­e­cute few bus shel­ters. Over th­ese years, GH Graph­ics has di­ver­si­fied its reach by touch­ing dif­fer­ent seg­ments like Large For­mat Print­ing, 3D Len­tic­u­lars, Signs & Sig­nages, VM Shop Win­dow, POP & POS, Re­tail Dis­plays and Events & Ex­hi­bi­tions equipped with all nec­es­sary in­fra­struc­tures to un­der­take jobs as per cus­tomer re­quire­ments along with com­plete in­stal­la­tions pan In­dia. GH Graph­ics with many years of ex­per­tise has been able to es­tab­lish a suc­cess­ful ven­ture in re­tail so­lu­tions. One of the rea­sons be­hind the com­pany’s success is its ut­most ded­i­ca­tion to­wards work. And the urge to suc­ceed drove them to di­ver­sify to­wards re­tail fix­tures. “To­day, we op­er­ate from 30,000 sq ft area with a team of al­most 125 peo­ple and have a com­plete in-house setup for print­ing, fab­ri­ca­tion of any cus­tom­ized sig­nage with fully au­to­mated CNC and laser machines, man­u­fac­tur­ing POP & POS in var­i­ous ma­te­ri­als such as Metal, Acrylic, Wood, ACP, MDF to name a few, along with com­plete Car­pen­try and Paint shop. We also have rich ex­pe­ri­ence in work­ing with mul­ti­ple in­ter­na­tional brand VM teams in or­der bring out their cre­ativ­ity of some­times com­plex and cre­ative con­cepts in terms of show win­dows and in-store com­mu­ni­ca­tion. The 16 years’ jour­ney has been great which has helped the com­pany to grow as a strong dy­namic team with sharp fo­cus and de­ter­mi­na­tion to deal with and turn chal­lenges into op­por­tu­ni­ties,” in­forms Har­jee Gandhi¸ Di­rec­tor & Con­sul­tant¸GH Graph­ics Pvt Ltd. In this highly com­pet­i­tive busi­ness sce­nario the com­pany be­lieves that the main fac­tor be­hind the growth of its busi­ness is the high qual­ity of ser­vices that it pro­vides. GH Graph­ics man­u­fac­tures ev­ery­thing in-house. Hence, in or­der to be per- fect with ev­ery de­tail­ing and qual­ity ser­vice the com­pany has in­stalled an ac­tual show win­dow of 12ft x 10ft at our unit with proper man­nequins, track lights, rails to hang, glass to put stick­ers with both an open and closed win­dow op­tions the way it is in the stores. They first ex­e­cute the win­dow at their unit and get it fi­nal­ized with the brand team be­fore rolling it out in the stores. The com­pany’s drive to sat­isfy its client’s de­mands has trig­gered growth. It now plans to master ev­ery phase in­volved in the man­u­fac­tur­ing. “We are equipped with all kind of ma­chin­ery in-house un­der one roof. Hence it is al­ways easy for us to cre­ate any­thing unique and new out of us­ing dif­fer­ent raw ma­te­ri­als which we per­son­ally like ex­plor­ing. Re­cently, we

com­pleted a project for Ray­mond, and we did ex­e­cu­tion for 250 store win­dows within a span of 6 days,” af­firms Har­jee. For GH Graph­ics it was Liganova, a Ger­man Brand Re­tail Com­pany that turned the ta­ble. Giv­ing a sneak peek into their jour­ney so far, Har­jee says, “Around 2 years back Liganova ap­proached us for The Col­lec­tive’s win­dow. That was the first win­dow we did and that win­dow won a Gold award in VM&RD Re­tail De­sign Awards, which ac­tu­ally mo­ti­vated me to fur­ther take this and take my work to the in­ter­na­tional level. We have been do­ing en­tire pro­duc­tion for their In­dian projects in terms of vis­ual mer­chan­dis­ing, in- store com­mu­ni­ca­tion and show win­dows.” “Win­dow of a store is the first di­rect point of com­mu­ni­ca­tion to the shop­per; hence they should be such that the shop­per is tempted to en­ter the store,” he fur­ther adds. Over the pe­riod, Har­jee has found un­fath­omable po­ten­tial in ca­ter­ing to the in­dus­try. So far he has served clients like The Col­lec­tive, Ray­monds, Van Hue­sen, Black­ber­rys, West­side, Croma, Liganova, Sam­sung to name a few. Chal­lenges give you the op­por­tu­nity to im­prove and work bet­ter. Like any other com­pany GH Graph­ics faces numer­ous chal­lenges like co­or­di­na­tion is­sues, meet­ing strict dead­lines, but they treat them as ap­por­tu­ni­ties to prove that when it comes to im­ple­men­ta­tion, that they are the best. “We have in­stalled a cloud sys­tem in or­der to closely mon­i­tor the cus­tomer ser­vice in terms of on time de­liv­ery, main­tain­ing a com­plete data­base of all the mea­sure­ments at each store, en­sure qual­ity checks, and au­to­mated in­ti­ma­tion of all the dis­patches that hap­pens time to time,” in­forms Har­jee. Har­jee be­lieves that global con­cepts are cre­ative and there is lot to learn from them. And the growth for In­dian re­tail in­dus­try lies in fu­ture. “There is a lot to learn from global prac­tices. In­dian re­tail in­dus­try has great fu­ture es­pe­cially af­ter the emer­gences of FDI. As a com­plete re­tail so­lu­tion com­pany I be­lieve that there is only one draw­back that is the bud­get. The brands in In­dia should start pool­ing in some ex­tra bud­get for. De­sign­ers are im­mensely tal­ented and come out with great con­cepts but it’s only the bud­get that stands as a big bar­rier in be­tween. Few cre­ative de­signs force us to use au­to­mated machines which are ex­pen­sive but low bud­get for a win­dow proves to be a big ob­sta­cle to main­tain the op­ti­mum qual­ity,” says vi­sion­aire. While talk­ing about its next move, GH Graph­ics states that they see them­selves pro­duc­ing win­dows for many in­ter­na­tional brands.

Har­jee Gandhi -Di­rec­tor & Con­sul­tant

GH Graph­ics Pvt Ltd

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.