Partner in Ravish Mehra Deepak Kalra Associates
In Retrospect: 2012
Given the state of economy, we felt it was safer to work with private and standalone stores rather than with corporate brands. Individual stores had a hold on their finances and were willing to pay good for their interiors. Hence, we insulated ourselves slightly and rather than targeting co-operates, we worked more with private and stand-alone stores. We, as a design firm, strongly believe in innovation and in creating something new.
Arrival of FDI
FDI is yet to take shape. But what I have seen and observed is that FDI will bring in opportunities for fit-out industries rather than for retail design firms. The international companies will bring in their own designs and will only need them to be implemented. This will be done by fitout firms. But to establish their presence in India in the long run, the international companies will need an Indian designer because sooner or later, they will have to bring in the Indian touch to their stores in order to cater to the Indian customers. This will take at least three to five years to happen.
Looking Ahead: 2013
It depends upon how the FDI policy will shape up; there are lots of grey areas. It will be difficult to predict. But I can say one thing with certainty and it is that we have upgraded ourselves and are geared up with the right technology. Overall, the market observation is that we need to try to be much more innovative and aesthetic.