Deepak Kalra

Part­ner in Ravish Mehra Deepak Kalra As­so­ci­ates

VM&RD - - WHAT'S IN STORE? INDIAN DESIGNER -

In Ret­ro­spect: 2012

Given the state of econ­omy, we felt it was safer to work with pri­vate and stan­dalone stores rather than with cor­po­rate brands. In­di­vid­ual stores had a hold on their fi­nances and were will­ing to pay good for their in­te­ri­ors. Hence, we in­su­lated our­selves slightly and rather than tar­get­ing co-op­er­ates, we worked more with pri­vate and stand-alone stores. We, as a de­sign firm, strongly be­lieve in in­no­va­tion and in cre­at­ing some­thing new.

Ar­rival of FDI

FDI is yet to take shape. But what I have seen and ob­served is that FDI will bring in op­por­tu­ni­ties for fit-out in­dus­tries rather than for re­tail de­sign firms. The in­ter­na­tional com­pa­nies will bring in their own de­signs and will only need them to be im­ple­mented. This will be done by fitout firms. But to es­tab­lish their pres­ence in In­dia in the long run, the in­ter­na­tional com­pa­nies will need an In­dian de­signer be­cause sooner or later, they will have to bring in the In­dian touch to their stores in or­der to cater to the In­dian cus­tomers. This will take at least three to five years to hap­pen.

Look­ing Ahead: 2013

It de­pends upon how the FDI pol­icy will shape up; there are lots of grey ar­eas. It will be dif­fi­cult to pre­dict. But I can say one thing with cer­tainty and it is that we have up­graded our­selves and are geared up with the right tech­nol­ogy. Over­all, the mar­ket ob­ser­va­tion is that we need to try to be much more in­no­va­tive and aes­thetic.

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