Amit Aurora

Part­ner DCA Ar­chi­tects

VM&RD - - WHAT'S IN STORE? INDIAN DESIGNER -

In Ret­ro­spect: 2012

“Change is the only con­stant’ and it is the re­al­ity of our times; this is what we at DCA be­lieve in and work to­wards. It is this be­lief that has driven us to grow in di­verse seg­ments; seg­ments we had never be­fore been ex­posed to. An im­por­tant change for us was also the num­ber of in­ter­na­tional brands we worked with, ex­ceed­ing the num­ber of In­dian brands we al­lied with. Our ob­ser­va­tion while work­ing with th­ese in­ter­na­tional play­ers is that they are mel­low in their whole ap­proach. Be­sides, they are also more open to our ideas while adding value to them.

Ar­rival of FDI

We have al­ready seen that the en­try of in­ter­na­tional play­ers in the In­dian mar­ket has, over the last few years, re­sulted in tremen­dous changes in the mar­ket, in our sen­si­bil­i­ties and in mar­ket dy­nam­ics. There has been a greater aware­ness and ac­cep­tance of what is truly in­ter­na­tional and sys­tem-ori­ented. There­fore, FDI in re­tail will fur­ther speed up this process and make us more in­te­grated with the Global Vil­lage that the world is be­com­ing in all respects. It will bring in some ma­tu­rity in the mar­ket and give rise to a healthy com­pe­ti­tion. A good com­pe­ti­tion al­ways brings out the best in all of us. We will also get the op­por­tu­nity to learn a lot from them and add value from our own ex­per­tise. So In­dian re­tail de­sign firms need to con­tinue the good work all of us are do­ing. The op­por­tu­ni­ties are huge for all stake hold­ers. We are also look­ing at av­enues to grow in­ter­na­tion­ally with th­ese brands and hope and be­lieve that FDI in re­tail will ac­cel­er­ate this process fur­ther.

Look­ing Ahead: 2013

There is only one mantra to sus­tain and grow in any busi­ness: "Hard work and in­no­va­tion". And I be­lieve In­dian de­sign firms have al­ways done that and will con­tinue to do so. If any­thing, our jobs are get­ting eas­ier, be­cause there are more clients, and In­di­ans are more aware, more will­ing to ac­cept new ideas now. The in­ter­na­tional clients for their part are also look­ing up to and ap­pre­ci­at­ing In­dian de­sign firms and sup­port­ing the struc­tures.

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