Amit Kr­ishn Gu­lati

VM&RD - - WHAT'S IN STORE? INDIAN DESIGNER -

Man­ag­ing Di­rec­tor In­cu­bis Con­sul­tants

(In­dia) Pvt Ltd

In Ret­ro­spect: 2012

The re­tail sec­tor seemed to face a down­fall, hence we started fo­cus­ing on ex­pand­ing our port­fo­lio of work in the hos­pi­tal­ity and are ac­tively pur­su­ing new op­por­tu­ni­ties in a di­verse mix of built en­vi­ron­ments. We have been si­mul­ta­ne­ously en­gag­ing with ex­ist­ing and new clients, es­pe­cially start-ups de­vel­op­ing in­no­va­tive In­di­a­cen­tric re­tail so­lu­tions. Health­care/ well­ness is an­other sec­tor where we see fu­ture growth and huge po­ten­tial for lo­cal play­ers.

Ar­rival of FDI

With the emer­gence of FDI, I be­lieve the home-grown brands will get bought out or be left be­hind un­less they emerge with dis­rup­tive new busi­ness models and of­fer­ings that can chal­lenge es­tab­lished in­ter­na­tional con­cepts. The emerg­ing In­dian con­sumer as­pires to be a part of the global main­stream and of­ten feels that in­ter­na­tional brands meet their as­pi­ra­tions more com­pre­hen­sively. In­no­va­tion and rel­e­vance will be the key drivers be­hind sur­vival strate­gies and de­sign com­pa­nies will need to lever­age their lo­cal knowl­edge to help clients dis­cover the next big thing.

Look­ing Ahead: 2013

Brands as well as de­sign con­sul­tan­cies will need to rein­vent them­selves, dif­fer­en­ti­ate and set very high bench­marks to at­tract in­ter­na­tional clients and com­pete ef­fec­tively with overseas de­sign firms. In­dian firms would need to lever­age their prox­im­ity to client, lo­cal mar­kets and their com­pet­i­tive­ness while rais­ing their con­cep­tual and tech­ni­cal ca­pa­bil­i­ties. Cre­at­ing con­sis­tent in­dus­try-wide pro­fes­sion­al­prac­tices and team­ing up to help build tal­ent to serve the re­tail de­sign sec­tor are vi­tal. De­sign com­pa­nies will need to fo­cus on re­search-led pro­cesses and work closely with clients to demon­strate that they can de­ploy their un­der­stand­ing of In­dian nu­ances to emerge with fresh think­ing.

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