Amit Krishn Gulati
Managing Director Incubis Consultants
(India) Pvt Ltd
In Retrospect: 2012
The retail sector seemed to face a downfall, hence we started focusing on expanding our portfolio of work in the hospitality and are actively pursuing new opportunities in a diverse mix of built environments. We have been simultaneously engaging with existing and new clients, especially start-ups developing innovative Indiacentric retail solutions. Healthcare/ wellness is another sector where we see future growth and huge potential for local players.
Arrival of FDI
With the emergence of FDI, I believe the home-grown brands will get bought out or be left behind unless they emerge with disruptive new business models and offerings that can challenge established international concepts. The emerging Indian consumer aspires to be a part of the global mainstream and often feels that international brands meet their aspirations more comprehensively. Innovation and relevance will be the key drivers behind survival strategies and design companies will need to leverage their local knowledge to help clients discover the next big thing.
Looking Ahead: 2013
Brands as well as design consultancies will need to reinvent themselves, differentiate and set very high benchmarks to attract international clients and compete effectively with overseas design firms. Indian firms would need to leverage their proximity to client, local markets and their competitiveness while raising their conceptual and technical capabilities. Creating consistent industry-wide professionalpractices and teaming up to help build talent to serve the retail design sector are vital. Design companies will need to focus on research-led processes and work closely with clients to demonstrate that they can deploy their understanding of Indian nuances to emerge with fresh thinking.