Founder, Dhiren Chheda Associates
In Retrospect: 2012
The market has been changing during the last few years; it has opened up, broadened its horizons and has become quite adaptable. As a result, our company has been growing without boundaries. We had a nation-wide presence and we have now ensured that our team gets stronger and have established support systems across the country.
Arrival of FDI
It’s an era of globalization. We saw McDonald’s who had to modify its menu to suit Indian taste buds. It’s the same way with any international brand coming to India. They would require an Indian designer to understand the Indian consumer better. So it will usher in greater business and the only alternative left is to grow further. Besides, any strategy should be selffocused. We should not try to follow but to lead. If you look at successful companies, you will see that they are actually using very local designs and adapting them globally. It’s indeed time to be proud of our heritage and flaunt it.
Looking Ahead: 2013
With time, more and more people are getting exposed to new designs and new traditions. Hence, the taste is getting more diverse, moving away from what they have seen through the years. An Indian designer thus needs to tap into this pulse. Brands are also getting more aware about their own personality and hence the design now needs to strike a balance between Indian aesthetics and the brand personality.