An­gela Kreutz

Di­rec­tor Blocher Blocher In­dia Pvt. Ltd

VM&RD - - WHAT'S IN STORE? INTERNATIONAL DESIGNER -

In Ret­ro­spect: 2012

Af­ter the slow­down phase be­tween 2007 and 2009, the mar­ket has be­come more dy­namic by the day. In 2012, the rapid growth of the In­dian econ­omy and the re­tail sec­tor has con­se­quen­tially car­ried on. The or­ga­nized re­tail sec­tor has fur­ther devel­oped and In­dian-spe­cific re­tail for­mats of all sizes have strongly emerged- ex­am­ples are the specif­i­cally de­signed hy­per­mar­kets. On the other hand, the in­ter­est in west­ern in­flu­ences has also in­creased. May be it’s the first in­di­ca­tor of a re­tail rev­o­lu­tion.

Ar­rival of FDI

With the ad­vent of FDI, In­dian re­tail may be at the brink of a rev­o­lu­tion as I’ve al­ready men­tioned. The whole FDI de­ci­sion is a step for­ward in wel­com­ing global brands and re­tail­ers to the In­dian mar­ket, which is one of the largest and fastest grow­ing in the world. The ad­van­tages are man­i­fold: First of all, it’s a chance for In­dian re­tail­ers to co­op­er­ate with global play­ers and in­tro­duce global best prac­tices in the busi­ness of re­tail­ing. And this ob­vi­ously can­not be a one-way route. The West­ern mar­ket now comes closer to In­dian in­vestors as well. Be­sides, there is the big­gest ad­van­tage to the cus­tomers who will ben­e­fit from bet­ter prices and im­proved ser­vices ne­ces­si­tated by in­ter­na­tional com­pe­ti­tion. But the big­gest im­pact may be for new en­trants in the mar­ket who may ben­e­fit from in­ter­na­tional sup­port. Also, hav­ing learnt what In­dian con­sumers want and hav­ing plan­ning our store lay­outs based on th­ese prac­ti­cal ex­pe­ri­ences, we are one step ahead. We can me­di­ate be­tween the In­dian and West­ern senses of style.

Look­ing Ahead: 2013

In­dian com­pa­nies have to lead their big­gest trump. They al­ready know their mar­ket and cus­tomers. It’s es­sen­tial for them to adapt global stan­dards. In­vest­ment into a state-of-art store de­signs may be the best ini­tia­tive to cope with the in­ter­na­tional com­peti­tors.

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