Sr. VP & COO - Tailored Clothing & Sportswear Division (Arrow, Gant, Izod) Arvind Lifestyle Brands Ltd
In Retrospect: 2012
Arrow as a brand has always been mapping consumer needs and hence offering products that fit in to the lifestyle of the working professional. In India, we noticed the trend of young people just getting into the corporate arena having a very individualistic taste. They don’t necessarily want to conform in their dressing. To fulfill the current need gap in the market, Arrow recently launched ‘Arrow New York’ Zero Calorie Work Wear – fashionable formal wear with slim lean fits and international styling, and we are noticing a good traction for this already.
Arrival of FDI
Opening up of FDI in Retail will definitely benefit the consumer – with a greater variety of products and increased consumer choices.
Looking Ahead: 2013
In terms of retail, it will be all about providing the customer with a superior experience – whether it is about offering product designs that are at par with international trends, customized services or educating them on innovations in the category.