San­desh S.Shet

Store De­sign & Vis­ual Mer­chan­dis­ing Head Arvind Life­style Brands


In Ret­ro­spect: 2012

I think there were lesser im­pul­sive sales com­pared to the pre­vi­ous years; the buy­ing pat­tern of a cus­tomer was more planned. Con­sumer de­mand was also greater than ear­lier, so de­liv­er­ables were also high in terms of a good shop­ping ex­pe­ri­ence, high qual­ity and a wider range of prod­ucts and ser­vices. Dur­ing the sec­ond half of the fi­nan­cial year we in­tro­duced a new store con­cept for ‘Ar­row New York and Women’s’ and we also re­designed Ar­row’s re­tail iden­tity which worked very well for us.

Ar­rival of FDI

In­dia is not far be­hind in terms of re­tail de­sign; we have seen some very good store de­signs in the last few years. With the ar­rival of FDI, I am sure we will ex­pe­ri­ence some more in­no­va­tive and fan­tas­tic re­tail de­sign this year, wherein In­dia will be on the in­ter­na­tional map. Yes, they are some ar­eas we need to dras­ti­cally im­prove on. Th­ese in­clude qual­ity of fix­tures, man­nequins and dis­play aids. Our sup­pli­ers too need to start get­ting or­ga­nized and in­vest in tech­nol­ogy, safety stan­dards and also ex­pand their ca­pac­ity.

Look­ing Ahead: 2013

It is go­ing to be a fierce re­tail en­vi­ron­ment and we need to have the best prac­tices in place in all the ar­eas of re­tail busi­ness. It’s all about get­ting the right strat­egy and abil­ity to ex­e­cute them seam­lessly. There are go­ing to be ex­pan­sion plans and surely there will be more stores coming in 201314. Cost cut­ting is go­ing to be a ma­jor con­cern; this does not mean that there will be a com­pro­mise on the qual­ity, look or feel of a store. On the other hand, it will be more of value en­gi­neer­ing with­out af­fect­ing the prof­itabil­ity of ven­dors.

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