An­imesh Ik­shit

GM - Projects & VM United Col­ors of Benet­ton

VM&RD - - WHAT'S IN STORE? INDIAN RETAILER -

In Ret­ro­spect: 2012

The im­pact hasn’t been neg­a­tive; it has been pos­i­tive in 2012. We ex­panded, ac­quir­ing a growth rate of 37%. We ven­tured into multi brand out­lets, though not into the con­ven­tional ones but into more alternative re­tail.

Ar­rival of FDI

We can as­sume that it will have a pos­i­tive im­pact on In­dian re­tail de­sign. The gap be­tween the lo­cal and the in­ter­na­tional will lessen and there will be no more de­mar­ca­tion be­tween the prod­ucts launched in In­dia and Europe. In­dia will also ex­pe­ri­ence a ‘con­tem­po­rariza­tion’ of de­sign. Apart from this, we will see the en­try of good sup­pli­ers from Europe as cur­rently our sup­pli­ers don’t have the right in­fra­struc­ture. Newer and in­no­va­tive ways of pre­sent­ing fur­ni­ture would also be in­tro­duced.

Look­ing Ahead: 2013

If you for­get your roots, you not only loose your iden­tity but also your op­por­tu­nity for growth. So, by not pro­mot­ing your hand­i­crafts, which is your strength, you might just lag be­hind as an In­dian com­pany. Weav­ing in th­ese hand­i­crafts in the right way could not only cre­ate an edge for our­selves, but can also ben­e­fit our ar­ti­sans.

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