Stim­u­lat­ing Spring Sum­mer

VM&RD - - WINDOW DISPLAY -

With the end of the win­ter and ar­rival of the Spring Sum­mer, Shop­pers Stop and Home Stop have un­veiled a new win­dow dis­play chant­ing the melody of the Spring Sum­mer.

Mak­ing a col­lage of the el­e­ments like color, zest for life, in­ter­ac­tion, fresh­ness of na­ture and stim­u­la­tion of the senses, the brands Shop­pers Stop and Home Stop have brought into play their new Spring Sum­mer win­dow dis­plays. The win­dow is a rep­re­sen­ta­tion of the new fan­gled mer­chan­dise of the brands which sprin­kle fresh­ness and liveli­hood. “Dur­ing this Spring Sum­mer, we thought it was im­por­tant to un­der­stand cus­tomers, keep­ing in mind a con­sumer coming out of a very hec­tic ac­tion packed Au­tumn Win­ter sea­son marked with best of­fer­ings and best time of the year in terms of trends, fam­ily en­gage­ments and party sea­son. Hence nor­mally, the spring launch is light. This time we wanted to do it dif­fer­ently & in­fuse a fresh, live stim­u­lat­ing ex­pe­ri­ence into the store look & feel. Right from the front of the store, a cus­tomer should feel light, col­or­ful & joy­ous dur­ing this spring sum­mer,” says Ar­den J. Dsouza, Head- Vis­ual Mer­chan­dis­ing at Shop­pers Stop.

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