Stimulating Spring Summer
With the end of the winter and arrival of the Spring Summer, Shoppers Stop and Home Stop have unveiled a new window display chanting the melody of the Spring Summer.
Making a collage of the elements like color, zest for life, interaction, freshness of nature and stimulation of the senses, the brands Shoppers Stop and Home Stop have brought into play their new Spring Summer window displays. The window is a representation of the new fangled merchandise of the brands which sprinkle freshness and livelihood. “During this Spring Summer, we thought it was important to understand customers, keeping in mind a consumer coming out of a very hectic action packed Autumn Winter season marked with best offerings and best time of the year in terms of trends, family engagements and party season. Hence normally, the spring launch is light. This time we wanted to do it differently & infuse a fresh, live stimulating experience into the store look & feel. Right from the front of the store, a customer should feel light, colorful & joyous during this spring summer,” says Arden J. Dsouza, Head- Visual Merchandising at Shoppers Stop.