The Mediter­ranean Es­capade

VM&RD - - WINDOW DISPLAY -

Louis Philippe, a fash­ion brand from Madura Gar­ments, an­nounced its spring sum­mer col­lec­tion with a con­tem­po­rary win­dow dis­play.

The new win­dow from Louis Philippe speaks of moder­nity, new lines, light­ness and colours. It is an ex­pres­sion of a re­fined, un­con­strained and richly de­tailed sense of el­e­gance for cos­mopoli­tan men who are ac­cus­tomed to trav­el­ling and open to the ap­peal of dif­fer­ent cul­tures, but with­out ever los­ing sight of their own roots and style. The win­dow is a com­bi­na­tion of back-drop graph­ics of walls and doors, nat­u­ral shoul­ders and shorter pro­por­tions man­nequins de­pict­ing the liv­ing homes of Tuscany, a re­gion in Italy known for its land­scapes, tra­di­tions, his­tory, artis­tic legacy and its per­ma­nent in­flu­ence on high cul­ture. “The col­lec­tion is in­spired by the mir­a­cle of Italy and France. All its trea­sures come pack­aged in a gor­geous coun­try of ma­jes­tic moun­tains, placid lakes, idyl­lic is­lands, splen­did cities and won­der­ful walled vil­lages. Com­bin­ing the clas­sic taste with mea­sured traces of non-con­form­ity and con­struct­ing an aes­thetic aware­ness that en­ables to chal­lenge the con­ven­tional bring­ing in a touch of the sun, sea and rus­tic beauty of Italy with colours like co­ral sunny yel­low and turquoise ties the whole range to­gether,” says Siddhesh Sid­harthan, Re­gional VM, Louis Philippe. Although the Vis­ual Mer­chan­dis­ing within store is more fo­cussed on sell­ing the life­style clus­ters, traces of the ex­pres­sion­ism con­cept have been used to bring in con­ti­nu­ity with the win­dow dis­play’s sub­tle com­mu­ni­ca­tion. The light­ing has been kept yel­low in or­der to syn­chro­nize with the store in­te­ri­ors. The theme has been ex­tended through­out the store. Spe­cific walls have been de­cided for the col­lec­tion dis­play in or­der to draw the at­ten­tion to the sum­mer col­lec­tion. The theme is up in 150 stores pan In­dia ex­cept the LP Sport ex­clu­sive stores

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