The Spring Fling
House for ace British labels, The collective, has introduced a new window with an intent to endorse its 2013 spring summer collection.
With the arrival of the spring-summer, The Collective has unveiled its new range highlighting the Spring Fling theme. To celebrate the launch of its SS’13 collection, a window display has been set up by the brand. Keeping green as the mainstay, the window has been adorned aesthetically. “With the end of sale and arrival of new merchandise in store, we have launched the new Spring Fling window. Spring can be interpreted in many ways; one could go floral, color, nautical etc. We have decided to stick to greener pastures,” says Gitanjali Talwar, VM Manager, The Collective. The inspiration for the window came from an interesting visual of a Zebra emerging from bar code stripes. To get the fresh and lively appeal, grass has been infused to the window. The visual display was fashioned by coalescing panels in grass along with grass flooring and a pair of green grass Zebras grazing, while white flowers along with bright merchandise