The Spring Fling

VM&RD - - WINDOW DISPLAY -

House for ace Bri­tish la­bels, The col­lec­tive, has in­tro­duced a new win­dow with an in­tent to en­dorse its 2013 spring sum­mer col­lec­tion.

With the ar­rival of the spring-sum­mer, The Col­lec­tive has un­veiled its new range high­light­ing the Spring Fling theme. To cel­e­brate the launch of its SS’13 col­lec­tion, a win­dow dis­play has been set up by the brand. Keep­ing green as the main­stay, the win­dow has been adorned aes­thet­i­cally. “With the end of sale and ar­rival of new mer­chan­dise in store, we have launched the new Spring Fling win­dow. Spring can be in­ter­preted in many ways; one could go flo­ral, color, nau­ti­cal etc. We have de­cided to stick to greener pas­tures,” says Gi­tan­jali Tal­war, VM Man­ager, The Col­lec­tive. The in­spi­ra­tion for the win­dow came from an in­ter­est­ing vis­ual of a Ze­bra emerg­ing from bar code stripes. To get the fresh and lively ap­peal, grass has been in­fused to the win­dow. The vis­ual dis­play was fash­ioned by co­a­lesc­ing pan­els in grass along with grass floor­ing and a pair of green grass Ze­bras graz­ing, while white flow­ers along with bright mer­chan­dise

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