Creating a stunning yet serene display, Chicago-based firm INDO cleverly uses discarded materials such as expired hibiscus to breathe character to the front windows of the TeaGschwendner outlet.
Expired hibiscus, doll rods, eye bolts, vintage embroidery circles and hot glue come together in an interesting fashion at TeaGschwendner’s window display in Chicago, which not only grabs the attention of the passer-by but also brings out the essence of the brand and ‘tea’ itself. A global leader in specialty teas, Germanbased TeaGschwendner has more than 130 shops in seven countries on four continents, where each shop carries a selection of more than 300 varieties. TeaGschwendner r oped i n design and fabrications firm INDO to create a festive look for the front windows of its tea shop, where it was also important that onlookers get to see the inside of the store and products featured. “We were inspired by Any Goldsworthy, an artist who creates installations in nature out