Art-tea

VM&RD - - INTERNATIONAL WINDOW DISPLAY -

Cre­at­ing a stun­ning yet serene dis­play, Chicago-based firm INDO clev­erly uses dis­carded ma­te­ri­als such as ex­pired hi­bis­cus to breathe char­ac­ter to the front win­dows of the TeaGschwend­ner out­let.

Ex­pired hi­bis­cus, doll rods, eye bolts, vin­tage em­broi­dery cir­cles and hot glue come to­gether in an in­ter­est­ing fash­ion at TeaGschwend­ner’s win­dow dis­play in Chicago, which not only grabs the at­ten­tion of the passer-by but also brings out the essence of the brand and ‘tea’ it­self. A global leader in spe­cialty teas, Ger­man­based TeaGschwend­ner has more than 130 shops in seven coun­tries on four con­ti­nents, where each shop car­ries a se­lec­tion of more than 300 va­ri­eties. TeaGschwend­ner r oped i n de­sign and fab­ri­ca­tions firm INDO to cre­ate a fes­tive look for the front win­dows of its tea shop, where it was also im­por­tant that on­look­ers get to see the in­side of the store and prod­ucts fea­tured. “We were in­spired by Any Goldswor­thy, an artist who cre­ates in­stal­la­tions in na­ture out

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