Re­bel­lious Style!

VM&RD - - INTERNATIONAL DESIGN -

De­signed by JGA, Scamp and Scoundrel is a unique re­tail des­ti­na­tion lo­cated in Mir­a­cle Mile Shops at Las Ve­gas, es­pe­cially for style mavens and re­bel­lious in­génues. The unique en­vi­ron­ment that re­flects the “found and gath­ered, yet cu­rated” style is aptly cap­tured in the brand out­let.

Spread across an area of 1,082 square feet, the shop of­fers an as­sorted blend of fash­ion jew­ellery, gifts and ac­ces­sories that ranges from glitz and leather, met­als and resin to trendy state­ment and high-end pieces. The “Scamp,” be­ing con­sid­ered as a ‘re­bel­lious in­génue’ and “Scoundrel,” as an ec­cen­tric ‘style maven’, both have been treated as the cre­ative “muses” which is very much a part of the store ex­pe­ri­ence. The front fa­cade or ex­te­rior gives a se­ries of vis­i­bil­ity points into the space, each high­lighted by a fea­ture ta­ble that con­sists of a col­lec­tion of shapes, el­e­ments, fur­ni­ture and props, and ac­ces­sories that sup­port the col­lected char­ac­ter of the over­all brand. Some of th­ese pieces were found at lo­cal flea mar­kets and oth­ers in­ter­preted in a clean, sim­pli­fied way by bor­row­ing their pro­por­tions and char­ac­ter from vin­tage for pro­vid­ing fresh and clean ex­pres­sion. The perime­ter of the store is high­lighted by an­tique Vene­tian-styled mir­rors that added di­men­sion, sparkle and depth to the re­tail space. Th­ese mir­ror el­e­ments are punc­tu­ated with a se­ries of shadow-boxes with pat­terns al­low­ing to high­light in­di­vid­ual themes and sto­ries in hor­i­zon­tal, ver­ti­cal, square, or rec­tan­gu­lar con­fig­u­ra­tions for the best prod­uct dis­play pos­si­bil­i­ties. Th­ese boxes are in­ter­nally il­lu­mi­nated and pro­vide a bright bea­con, par­tic­u­larly on the store walls to draw the cus­tomer through the store. The se­ries of fold­ing screens ex­tend the shadow-box

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