Ca­su­ally nau­ti­cal


Life­style Depart­ment store un­veils its Spring Sum­mer Col­lec­tion with the new nau­ti­cal win­dow. The theme cap­tures and presents the peace­ful and breezy am­bi­ence of a beach while con­vey­ing a sense of ad­ven­ture and voy­ages.

Life­style depart­ment store, pop­u­larly known for its up­dated global fash­ion of­fer­ings for the whole fam­ily, has launched its new spring sum­mer col­lec­tion around the nau­ti­cal theme. The em­pha­sis thus has been on blue and white with a dash of red and khaki. Th­ese shades have been ef­fi­ciently in­te­grated into the win­dows through colour blocks, stripes and prints across all the win­dows. “Af­ter ini­tial re­search, the one theme that par­tic­u­larly stood out was nau­ti­cal. In­spired by sea land­scapes, docks and ships, the theme ser­e­nades calm and el­e­gance in back­drop, sub­tly hint­ing at a sense of ad­ven­ture, jour­ney and voy­age. Also, the col­lec­tion at Life­style has nau­ti­cal de­sign in­spi­ra­tions splashed across all prod­uct cat­e­gories this sea­son,” says Devra­jan Iyer- Vice Pres­i­dent- Mar­ket­ing Life­style In­ter­na­tional (P) Ltd. The nau­ti­cal theme fea­tur­ing ca­sual col­lec­tion is dis­played in a beach set­ting, “Vinyls and

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