Sis­ley goes Vene­tian

VM&RD - - WINDOW DISPLAY -

Sis­ley, a sub-brand from United Col­ors of Benet­ton, has un­veiled its new vis­ual dis­play which is in­spired by the Vene­tian win­dows of Italy.

It’s all about spring un­fold­ing into sum­mer evok­ing the fresh­ness of bloom­ing flow­ers, bird songs and fences and thus com­plet­ing a post­card pic­ture of ru­ral Italy. Wel­come to the new Sis­ley win­dow, which high­lights the brand’s new col­lec­tion. The brand’s new col­lec­tion is di­vided into three dis­tinct seg­ments- Causal, For­mal and Func­tional and the idea be­hind the new win­dow is to high­light th­ese with a bold state­ment in­spired by the Vene­tian win­dows of Italy. “We wanted the col­lec­tion to look vi­brant so that it can speak aloud but at the same time give a re­laxed feel of a gar­den and sooth­ing hor­ti­cul­ture. In a fast paced ur­ban life the feel­ing of nos­tal­gia and rec­ol­lec­tion of the ro­man­tic win­dow dec­o­ra­tion of Italy with un­fore­seen con­trast­ing col­ors was con­sid­ered im­por­tant. The com­mu­ni­ca­tion over a con­ven­tional post box in a dis­tinct color of sea­son was in­tended to de­note sub­tle dis­tinc­tion from the rest," in­forms An­imesh Ik­shit, Se­nior Gen­eral Man­ager Projects

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