Driven by design
He loves designing and his passion finds its resonance in versatile strength and diverse dexterity. Meet Bipratip Dhar, founder of Epsilon, the architectural-design firm founded in the year 2000 at Kolkata which is today a name providing high quality solutions across the Eastern region. We chat up with Bipratip, a graduate from Sir J.J. College of Architecture, to know more about his innovative projects in which he is involved as as architect and as a visual merchandiser. Bipratip’s vision behind the magic which he creates with his designs has helped him and the agency to explore their expertise in a range of segments – from architectural& interior design solutions to retail outlets, hospitality, healthcare, auditoriums, residential and commercial spaces . Presented below interview.
As an Architect and Interior Designer what is your take on Visual Merchandising?
Visual Merchandising indeed is an integral part of any retail entity. The visual merchandise should be aptly planned for any venture keeping in mind the aesthetics of the particular project. The VM part comes in from the very beginning as it invites the customer towards the products displayed, thus the beauty of the facade or the atrium plays the first role of connecting the people with the merchandise. As it augments the consumer to visit the store or restaurant one should relate the place with the surroundings and we follow this thumb rule for any of our assignment and deal VM in a very subtle manner without overdoing.
Do you have any role models in your design and creative philosophies? If so, who or what are they?
Architecturally I am influenced by the works of many great men of this field like Buskminster Fuller, Paul Rudolph and Frank Llyod the exponent of organic architecture. The creative thoughts of these people have surely helped me enriching my design philosophy. Having onsite exposure to handling various kind of designing projects at an early stage of my career has also helped in shaping my aesthetic fundamentals. Thus it has been a great learning path for me.
What is the unique skill or competence that you would attribute your success to?
In our agency we do not adopt any particular school of thought; the designs that we do are responsive towards the environment having a touch of exclusivity which is inspired from various forms of art. To complement that, we do extensive research work which fulfils