It’s all about Being Human
Salman Khan’s charitable organization ‘Being Human’ has a distinct line of fashion apparel that has become synonymous with the youth. The brand has launched its flagship store at Linking Road, Mumbai in partnership with Mandhana Industries Limited.
After unveiling the ‘Being Human’ fashion line in Paris, through the shop-in-shop concept across 100 stores, the Being Human Foundation has now partnered with Manish Mandhana to design, manufacture, retail and distribute clothing in India. The proceeds from the sale will go to the foundation, which in turn aids the underprivileged through education and health initiatives. The 4000 sq ft store experience starts with two large pillars with the Being Human logo featured prominently between them, the idea being to let these pillars mark an entry into this loft space that exudes the feel of a bygone era. This has in fact become a signature mark for all the stores. The brand uniquely combines fashion with a humanitarian cause, setting it apart from other fashion offerings. Also, as an effort towards sustainability, organic cotton is being planned to be used in the composition of the merchandise. The products on offer include high quality casual-wear created in line with latest global trends. Clothes for men include T-shirts, shirts, shorts, denims and chinos. Women can soon choose from an exciting range of t-shirts, shorts, denims, tops and dresses. The women’s and children’s lines will also be launched in the near future. The store has a combination of different used material enforcing their message of child healthcare and education. In keeping with the aim of sustainability, the choice of material obviously includes recycled and waste material. Vintage lamps, old bulbs, ink pots, organic reused wood, trunks, and old projectors further lend a vintage ambience. The fixtures used in the store are also made out of waste material or have been recycled. Flooring of the store has also been synchronized with the warm theme. “We wanted to keep everything simple and direct as the brand is all about charity. We have communicated the same by keeping our windows simple. Also, we have standard mannequins customized and design to correlate to the fixtures and props,” explains Karan Berry, VM Consultant, Being Human. Speaking further on the cause being reflected in the stores, Rajan Pillai, President Retail,