The urban jungle in Bangalore
Inspired by the ‘urban jungle’ concept, the irreverence of the brand Fastrack has been translated into a physical space with the launch of this new retail identity.
Leading youth fashion accessory brand, Fastrack, has unveiled its new fangled flagship store at CMH Road, Bangalore, exemplifying a new retail design concept that symbolizes the brand’s attitude of being fun, young and mischievous. The store confers a striking amalgamation of the wild with the contemporary. “Fastrack is an irreverent brand with in your face, tongue- i n- cheek communication; always known to generate a stir, the brand has created a legion of dedicated followers and fans. Fastrack has now managed to translate the irreverence of the brand into a physical space with the launch of this new retail identity,” said Ronnie Talati, Business Head & Vice President, Fastrack. Spread across 1000 sq ft, the store unfolds through a series of installations and events. Designed by Praxis, Lotus Design Services, the front façade of the outlet has been designed as a precursor to the store experience. With charcoal grey ACP panels as the ground, the large signage, spanned eight in length, takes