Elegant play of contrasts
Marc Cain, a brand that is synonymous with ‘mix and match’ reinforced its presence in India by opening its third store.
Marc Cain, a German based luxury brand for women, was founded in 1973 by Helmut Schlotterer, Chairman of the Board. Today, Marc Cain is a globally active premium brand for women's fashion. The world-wide operating business is managed from its headquarters in Bodelshausen, Germany. The brand has built a repertoire of offerings that are synonymous with elegance and style. To reinforce its leadership positioning, Marc Cain has unveiled its new store in Mumbai where customers can experience the brand’s exquisite offerings. Spread across 2000 sq.ft, the store welcomes the customers with a large glass façade which has been created with deliberate attention meant to attract footfalls. The colored story and visual merchandising theme speak very clearly about the merchandise placed at the entrance and which changes times to time. “While drafting the interior for the new store, our main concern was the floor plan. The store is 2000 sq.ft in an L-shaped stretch. We decided to address the issue by dividing the store into 2 parts. One part would be open and wide whereas the other would be set up in a narrow area. We used this contrast to decide which area would be used for which part in the concept. After a lot of consideration we decided that the lounge and fitting-room area which should be more private are placed in the narrow area and an open and wide area are now sales area and cash-desk area,” informs Punit Agarwal, Owner of Marc Cain, India. Speaking further on it he adds, “We wanted the very look of the store to speak for the luxury brand. We have designed the store with a modern concept providing a classy ambience due to its exclusive interior design. This warm and precious appearance is given through the dark parquet floor and the shiny metallic walls colored in champagne.” It is well known that opposites attract. Highlighting this, the Marc Cain Collection is a play on juxtaposing, with interiors displaying an exciting mix of contrasts that at first sight seem opposed, but which in fact create a harmonious blend. Thus you have a delightful interplay of light and dark, hot and cold, matte and glossy, soft and yet linear etc. Further, the dark stained oak parquet flooring contrasts with the modern and high-gloss lacquered surfaces, which stand out from the soft,