El­e­gant play of con­trasts

VM&RD - - INDIAN DESIGN -

Marc Cain, a brand that is syn­ony­mous with ‘mix and match’ re­in­forced its pres­ence in In­dia by open­ing its third store.

Marc Cain, a Ger­man based lux­ury brand for women, was founded in 1973 by Hel­mut Schlot­terer, Chair­man of the Board. To­day, Marc Cain is a glob­ally ac­tive pre­mium brand for women's fash­ion. The world-wide op­er­at­ing busi­ness is man­aged from its head­quar­ters in Bodelshausen, Ger­many. The brand has built a reper­toire of of­fer­ings that are syn­ony­mous with el­e­gance and style. To re­in­force its lead­er­ship po­si­tion­ing, Marc Cain has un­veiled its new store in Mum­bai where cus­tomers can ex­pe­ri­ence the brand’s ex­quis­ite of­fer­ings. Spread across 2000 sq.ft, the store wel­comes the cus­tomers with a large glass façade which has been cre­ated with de­lib­er­ate at­ten­tion meant to at­tract foot­falls. The col­ored story and vis­ual mer­chan­dis­ing theme speak very clearly about the mer­chan­dise placed at the en­trance and which changes times to time. “While draft­ing the in­te­rior for the new store, our main con­cern was the floor plan. The store is 2000 sq.ft in an L-shaped stretch. We de­cided to ad­dress the is­sue by di­vid­ing the store into 2 parts. One part would be open and wide whereas the other would be set up in a nar­row area. We used this con­trast to de­cide which area would be used for which part in the con­cept. Af­ter a lot of con­sid­er­a­tion we de­cided that the lounge and fit­ting-room area which should be more pri­vate are placed in the nar­row area and an open and wide area are now sales area and cash-desk area,” in­forms Punit Agar­wal, Owner of Marc Cain, In­dia. Speak­ing fur­ther on it he adds, “We wanted the very look of the store to speak for the lux­ury brand. We have de­signed the store with a mod­ern con­cept pro­vid­ing a classy am­bi­ence due to its ex­clu­sive in­te­rior de­sign. This warm and pre­cious ap­pear­ance is given through the dark par­quet floor and the shiny metal­lic walls col­ored in cham­pagne.” It is well known that op­po­sites at­tract. High­light­ing this, the Marc Cain Col­lec­tion is a play on jux­ta­pos­ing, with in­te­ri­ors dis­play­ing an ex­cit­ing mix of con­trasts that at first sight seem op­posed, but which in fact cre­ate a har­mo­nious blend. Thus you have a delightful in­ter­play of light and dark, hot and cold, matte and glossy, soft and yet lin­ear etc. Fur­ther, the dark stained oak par­quet floor­ing con­trasts with the mod­ern and high-gloss lac­quered sur­faces, which stand out from the soft,

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