Redefining brand experience
Louis Philippe, a brand that signifies arrival for successful men because of its superior craftsmanship and refined luxury, has unveiled is new retail identity store at South Extension, New Delhi. The store fulfills the Louis Philippe consumer’s need for aesthetics, comfort and craftsmanship.
The premium positioning, heritage credibility, superior quality and attention to detail were the prime drivers for designing the store. The objective was to create a landmark store at South Extension, New Delhi, one of the most sought after locations in the country that brings alive this thought in a modern concept,” shares Jacob John, Brand Head- Louis Philippe, Madura fashion and lifestyle. Spread across 4000 Sq ft, the store is brand’s biggest store in New Delhi. The store façade is borrowed from the brand’s heritage and creates a landmark façade with architecture reflecting European style from which the brand derives its inspiration. “The inspiration has been drawn from European living space. The idea was to give the space a rich classical