Redefin­ing brand ex­pe­ri­ence

VM&RD - - INDIAN DESIGN -

Louis Philippe, a brand that sig­ni­fies ar­rival for suc­cess­ful men be­cause of its su­pe­rior crafts­man­ship and re­fined lux­ury, has un­veiled is new re­tail iden­tity store at South Ex­ten­sion, New Delhi. The store ful­fills the Louis Philippe con­sumer’s need for aes­thet­ics, com­fort and crafts­man­ship.

The pre­mium po­si­tion­ing, her­itage cred­i­bil­ity, su­pe­rior qual­ity and at­ten­tion to de­tail were the prime driv­ers for de­sign­ing the store. The ob­jec­tive was to cre­ate a land­mark store at South Ex­ten­sion, New Delhi, one of the most sought af­ter lo­ca­tions in the coun­try that brings alive this thought in a mod­ern con­cept,” shares Ja­cob John, Brand Head- Louis Philippe, Madura fash­ion and life­style. Spread across 4000 Sq ft, the store is brand’s big­gest store in New Delhi. The store façade is bor­rowed from the brand’s her­itage and cre­ates a land­mark façade with ar­chi­tec­ture re­flect­ing Euro­pean style from which the brand de­rives its in­spi­ra­tion. “The in­spi­ra­tion has been drawn from Euro­pean liv­ing space. The idea was to give the space a rich clas­si­cal

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