Hidesign’s new store at the Hyderabad airport is all about offering a complete brand experience with a look that exudes understated luxury and sophistication.
Hidesign, a brand born in 1978 and originating from Pondicherry has come a long way having grown to 68 exclusive stores chain across 23 countries. The latest addition to the Hidesign boutique is the wonderfully executed store at Hyderabad Airport. The intention of the store’s design is to present customers with a complete brand experience. Speaking about the location, Dilip Kapur, Founder and President, Hidesign says, “Airport is on the map of any important corporate customer. We consider Hyderabad, Bangalore, Mumbai, Delhi and Chennai as the most important airports of India. The beautiful store at Hyderabad has not only had a positive impact on the customers but has also given great confidence to other airports, and malls to give Hidesign large, premium spaces.” The merchandising objective was to be able to project the product as an affordable luxury. “This is why the store is at an area of the airport reserved for luxury and the space is