Un­der­stated lux­ury

VM&RD - - INDIAN DESIGN -

Hidesign’s new store at the Hyderabad air­port is all about of­fer­ing a com­plete brand ex­pe­ri­ence with a look that ex­udes un­der­stated lux­ury and so­phis­ti­ca­tion.

Hidesign, a brand born in 1978 and orig­i­nat­ing from Pondicherry has come a long way hav­ing grown to 68 ex­clu­sive stores chain across 23 coun­tries. The lat­est ad­di­tion to the Hidesign bou­tique is the won­der­fully ex­e­cuted store at Hyderabad Air­port. The in­ten­tion of the store’s de­sign is to present cus­tomers with a com­plete brand ex­pe­ri­ence. Speak­ing about the lo­ca­tion, Dilip Ka­pur, Founder and Pres­i­dent, Hidesign says, “Air­port is on the map of any im­por­tant cor­po­rate cus­tomer. We con­sider Hyderabad, Ban­ga­lore, Mum­bai, Delhi and Chen­nai as the most im­por­tant air­ports of In­dia. The beau­ti­ful store at Hyderabad has not only had a pos­i­tive im­pact on the cus­tomers but has also given great con­fi­dence to other air­ports, and malls to give Hidesign large, pre­mium spa­ces.” The mer­chan­dis­ing ob­jec­tive was to be able to pro­ject the prod­uct as an af­ford­able lux­ury. “This is why the store is at an area of the air­port re­served for lux­ury and the space is

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