Exemplifying an industrial warehouse style note, VF Brands has unveiled its recent store housing merchandise from Lee, Wrangler and VANS at the 100 feet road in Bangalore. Spread across 4900 sq ft, the store design concept revolves around the American work and biking culture of in the 50s.
Designed by Restore Solutions, the space derives its inspiration from the biking and American work culture of the 50s, where an interesting play of design elements completes the brand story. “Our creative approach for the store was to build around the main story line and use design cues from the brand's signature to enforce a design language within the store. We took up on the rivets as an element. Rivets form part of the merchandise, and symbolically depict a working environment. This reinforced the story line and at the same time lent a nice visual texture to the store,” explains Stuart Richard Simon, CEO, Restore Solutions. The store front had a full height glazing which was restructured to give the appearance of columns, with rivets complimenting the design concept while backlit visuals were also