Mas­cu­line med­ley

VM&RD - - INDIAN DESIGN -

Ex­em­pli­fy­ing an in­dus­trial ware­house style note, VF Brands has un­veiled its re­cent store hous­ing mer­chan­dise from Lee, Wran­gler and VANS at the 100 feet road in Ban­ga­lore. Spread across 4900 sq ft, the store de­sign con­cept re­volves around the Amer­i­can work and bik­ing cul­ture of in the 50s.

De­signed by Restore So­lu­tions, the space de­rives its in­spi­ra­tion from the bik­ing and Amer­i­can work cul­ture of the 50s, where an in­ter­est­ing play of de­sign ele­ments com­pletes the brand story. “Our creative ap­proach for the store was to build around the main story line and use de­sign cues from the brand's sig­na­ture to en­force a de­sign lan­guage within the store. We took up on the riv­ets as an el­e­ment. Riv­ets form part of the mer­chan­dise, and sym­bol­i­cally de­pict a work­ing en­vi­ron­ment. This re­in­forced the story line and at the same time lent a nice vis­ual tex­ture to the store,” ex­plains Stu­art Richard Si­mon, CEO, Restore So­lu­tions. The store front had a full height glaz­ing which was re­struc­tured to give the ap­pear­ance of col­umns, with riv­ets com­pli­ment­ing the de­sign con­cept while back­lit vi­su­als were also

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