So French, so chic…

VM&RD - - INDIAN DESIGN -

ELLE, the lead­ing in­ter­na­tional brand with French ori­gins, has un­veiled a new sig­na­ture store in Ban­ga­lore that flaunts the quin­tes­sen­tial fea­tures of the brand. The space sym­bol­izes in many ways, the ELLE ex­pe­ri­ence for the young ur­ban woman and per­son­i­fies this in ev­ery touch point in the store rang­ing from the vis­ual to the sen­so­rial to the aes­thetic.

Ahar­mo­nious blend of the French, fem­i­nine and chic in a daz­zling white fin­ish epit­o­mizes the new ELLE store in Ban­ga­lore. Po­si­tioned at the 100 feet road Indi­rana­gar, one of the high street lo­ca­tions, the store re­flects sev­eral sig­na­ture mode of the brand which in­cludes the ELLE pat­tern wall tiling de­sign, the hauss­man­nian style frames and ELLE mag­a­zine wall pa­pers along with white fin­ish in fix­tures. Vic­to­rian gar­den cast iron fur­ni­ture and lamp posts are also placed in the store to it give it a more iconic look. Oc­cu­py­ing a car­pet area of 800 sqft, this store show­cases a store front which has es­sen­tially in­cor­po­rated two sig­na­ture ele­ments, the ELLE pat­tern wall and the hauss­man­nian door and frames which gen­er­ate a French bou­tique look to the store de­sign. The store sig­nage uses steel let­ter cuts with flush back­lights to live up to the pre­mium po­si­tion­ing. Com­ing to

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