Zeroing in on specific aspects
Dear Readers, as you can see in this issue we have marked a slight departure from our usual fare by focusing on one particular aspect of the store – the flooring. You will agree that a store experience is the sum total of varied elements – not the least of which is the floor. But, as the proverbial saying goes, in this case too, the total might be greater the sum of individual parts. This is because while individual element such as flooring and colouring and merchandise might have their own individual value, the totality of the store value measured in terms of the experience might be far greater than the individual value of each of these because the experience offered finally, as each element of the space works on the customer’s sub conscious perception and impression, is something independent. But for it to work effectively would require each of these aspects to offer their best. This is the reason we have chosen to focus on specific aspects. In future issue we will focus exclusively on other aspects such as mannequins, lighting, fixtures etc. The whole objective is to offer value in terms of the perspectives from all stake holders – the retailers, the designers and the manufacturers and in the process offer insights to each of these stakeholders, that they can use. Which is why as I keep saying, your feedback is crucial so we can constantly improve what we offer to you. Coming to flooring, we realized that while high end boutiques and restaurants have always focused on flooring as a big part of their store design, for most other retail brands flooring may be just a functional aspect. But interestingly, most brands do agree that flooring is an essential part of their store experience offering since it has been established that flooring does play a big role in affecting the customer experience and perception of a brand image. That brings to the designers and architects who for their part feel that if challenges such as logistics, quality of products, budgeting etc. were to improve, then a lot more can be done with flooring. Flooring manufacturers however feel that it is not so much an issue of quality as that of infrastructure and logistics that perhaps affect the delivery and usage of top quality flooring in most retail spaces. Perhaps what is required is a dialogue between the these three to resolve issues and arrive at the best solution.
Meanwhile, do also check out all our sections which points to the amount of retail activities that are happening in the country whether in terms of new design focus or expansion or launches. Looks like there’s never a dull moment in the retail industry. Do you agree?.