A clear fashion statement
Elle, the French fashion brand, has unveiled a new window theme called ‘Clarity’ to present its Spring Summer Collection, which is a potpourri of summer colors, prints, and floral.
Synonymous with fashion, Brand Elle launched its latest Spring Summer collection in a window installation themed what it calls “Clarity”. This theme has been conceptualized using the palette of the fashion colors of this season’s collection on stylized mannequins complemented with artistic props . “The theme had to clearly convey the celebration of color in the seasonal contextand in order to do this; we have used the combination of colors from the collection in tandem with the props. As a counter point to the color in the window, paper fans have been used. These convey a clear association with summer and chic, drawing back to the Parisian high society ladies sporting hand fans as a fashion accessory in the season. The seasonal association is f urther highlighted
using the prints on the fans. These are complemented by the use of the flowers in the window and the birds underlining the fresh and clear appeal of the Spring Summer season,”
avers Mohita Rastogi, Head of Design and VM, Arvind lifestyle brands- ELLE. Props have been constructed with basic materials like papier-mâché, wood and wire. Their colors and graphics are taken form color and patterns palette of the merchandise. Stylized mannequins in groups and pairs feature Coordinated collections