A clear fash­ion state­ment

Elle, the French fash­ion brand, has un­veiled a new win­dow theme called ‘Clar­ity’ to present its Spring Sum­mer Col­lec­tion, which is a pot­pourri of sum­mer col­ors, prints, and flo­ral.

VM&RD - - WINDOW DISPLAY - Sus­mita Das

Syn­ony­mous with fash­ion, Brand Elle launched its lat­est Spring Sum­mer col­lec­tion in a win­dow in­stal­la­tion themed what it calls “Clar­ity”. This theme has been con­cep­tu­al­ized us­ing the palette of the fash­ion col­ors of this sea­son’s col­lec­tion on styl­ized man­nequins com­ple­mented with artis­tic props . “The theme had to clearly con­vey the cel­e­bra­tion of color in the sea­sonal con­tex­tand in or­der to do this; we have used the com­bi­na­tion of col­ors from the col­lec­tion in tan­dem with the props. As a counter point to the color in the win­dow, pa­per fans have been used. Th­ese con­vey a clear as­so­ci­a­tion with sum­mer and chic, draw­ing back to the Parisian high so­ci­ety ladies sport­ing hand fans as a fash­ion ac­ces­sory in the sea­son. The sea­sonal as­so­ci­a­tion is f ur­ther high­lighted

us­ing the prints on the fans. Th­ese are com­ple­mented by the use of the flow­ers in the win­dow and the birds un­der­lin­ing the fresh and clear ap­peal of the Spring Sum­mer sea­son,”

avers Mo­hita Ras­togi, Head of De­sign and VM, Arvind life­style brands- ELLE. Props have been con­structed with ba­sic ma­te­ri­als like pa­pier-mâché, wood and wire. Their col­ors and graph­ics are taken form color and pat­terns palette of the mer­chan­dise. Styl­ized man­nequins in groups and pairs fea­ture Co­or­di­nated col­lec­tions

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.