Lifestyle of Luxury
Royal Koas, renowned office furniture brand in India, has introduced and unveiled its boutique store “Luxury Living” having an impeccable store design coupled with high end luxury products.
Luxury Living is a larger format of Royal Koas which is a boutique that imports products offered by international brands from all over the world. The company has the unique distinction of being the only company in India which procures all the major European brands providing the customers an experience of undeniable luxury in each of its hand crafted products such as A&X, Camel, Lema, Pablo and so on. Located at at Kirti Nagar in New Delhi it is spread over an area of over 20,000 sq.ft presenting setting of luxurious lifestyle furniture. Divided into four floors, the store has different sections each featuring different product categories like sofas, beds, dining tables, centre tables, cabinets, carpets, accessories, outdoor furniture, modular office furniture, accent chairs etc. Says Jatin Bhatia, co-owner of Luxury Living by Royal Koas, “The store is strategically located at the heart of the largest furniture market in Asia. As the market is flooded with furniture stores across Kirti Nagar, it became imperative for us to highlight Luxury Living by Royal Koas as a one stop solution for all the brands available under one roof. The store has been intricately designed keeping in mind the objective of turning your dreams and imagination into reality which means makeover of your house to a beautiful home.”
Design that speaks luxury
The store design concept is clean and contemporary and provides a great environment for furniture settings. The large open back glass façade provides customers with a generous view into the store to strategically attract footfalls . Jatin explains, “The designer aimed to create something sparkling, colourful and unique to create a sense of excitement in the customers. The design team focused on the furniture’s and all the designing elements revolved around it. The store has a lavish office space and a lobby with LCD’s installed for prominent display of interior furniture. To enhance the store experience all the sections like cash counter, lobby, office has been designed according to the rules of ‘Vastu’. The seating arrangement of the store is aesthetically built keeping with the modular concept. Special emphasis has been given to the reception desk and the cash counter which is located on the extreme right
of the ground floor with CCTV installed and WiFi connectivity.” Premium materials are used to render the store environment suitable for the contemporary imported merchandise. Flooring patterns and accents made with marble and parquet flooring, wall graphics, textures and artistic décor props help create the setting.
Lighting adds a dimension
The soft ambient cove lighting complemented with indirect lighting from decorative fixtures help create an intimate boutique setting. Accent lighting from adjustable spots help highlight the special merchandise of the store to create a premium ambience.
Riding high on demand
Luxury Living is a good example of successfully leveraging the rising demand for international Furniture brands with a dominant brand
offering. Says Jatin, “To mark the presence of international brands in the Indian market and successfully leverage the brand equity of Luxury Living by Royal Koas has been a challenge for us which we have turned into an opportunity within a very short span of time & have tasted success. The company has a network of more than 140 dealers covering whole of India. To create awareness among
the masses and raise the graph level of our sales and productivity prompted us to come up with this new store concept which aims to bring international brands all under one roof.”
The store launch saw several eminent personalities from the fashion world making the event a grand success. As Jatin says signing
off, “The Indian market is huge and there is no dearth of customers seeking more innovative products. A plethora of unique products has catapulted Luxury Living to a position of not only a premier store in Delhi but also as a name to reckon with. In a short span of time, Luxury Living has scaled to great heights with overwhelming response from every nook and corner of Delhi and the NCR region.”