Chet­ti­nad Charm

Kancheep­u­ram Varama­ha­lak­shmi, the spe­cialty sa­ree brand from Tamil Nadu, has opened its sec­ond store in Ban­ga­lore which is also the first in Kar­nataka. The spe­cialty of this store, apart from its rare and ex­quis­ite col­lec­tion, is its tem­ple-like am­bi­ence

VM&RD - - INDIAN DESIGN - Sus­mita Das

Kancheep­u­ram Varama­ha­lak­shmi, the ex­quis­ite sa­ree brand from south In­dia, has un­veiled its first store in Kar­nataka af­ter en­tic­ing Tamil Nadu. Spread across 6500 square feet, this ex­clu­sive store for wed­ding & gift­ing sa­rees is lo­cated at Jayana­gar in Ban­ga­lore. The store of­fers a range of value for money col­lec­tions of au­then­tic pure Kancheep­u­ram, Aarani, Ba­naraas, Dhar­mavaram Up­pada, Hand­loom Real Jari Kota and De­signer sa­rees. De­signed by Shilpalaya As­so­ciates, the store De­sign con­cept is in­spired by Chet­ti­nad tem­ple ar­chi­tec­ture. The high­light of the store is a statue of God­dess Varama­ha­lak­shmi placed in a tem­ple set­ting where the rit­ual of puja is con­ducted by an in-store priest. “The Brief Given to the store de­sign agency was that the look and the feel of the store should speak tra­di­tion on the lines of Chet­ti­nad old houses while match­ing the Kancheep­u­ram tra­di­tions,” shares Kalyan An­nam, Di­rec­tor at Varama­ha­lak­shmi. On the de­sign front, P. Jayaki­ran, Prin­ci­pal Ar­chi­tect, Shilpalaya As­so­ciates ex­plains, “The brand’s con­cept of bring­ing a statue of Varama­ha­lak­shmi to the cen­tre gives us the de­sign in­ter­pre­ta­tion of eth­nic­ity through ‘Arthaman­dapa’ from tem­ple ar­chi­tec­ture." Spread over two floors, the store façade presents an in­ter­est­ing blend of her­itage and con­tem­po­rary de­sign with ele­ments from both de­signed to co­ex­ist in the set­ting. “The store front is more of art in­spired by tra­di­tional ar­chi­tec­ture of old Chet­ti­nad houses with wooden pil­lars and glass. A com­bi­na­tion of eight dif­fer­ent va­ri­eties of silk sa­rees draped in south In­dian style with ad­di­tional il­lu­mi­nated props en­hances the over all look and feel of store front,” says Akhil KV, Man­ager, Ad­ver­tis­ing and Vis­ual Mer­chan­dis­ing, Varama­ha­lak­shmi. The store in­te­rior is embellished with paint­ings and art de­signed by Kancheep­u­ram artists. Grandiose is cre­ated with a cen­tral dou­ble height space flanked and ac­cen­tu­ated with tra­di­tional pil­lars and other ele­ments. Pil­lars are brought from Pondicherry, an­tic mir­rors, de­signer chan­de­liers from Hyderabad and tex­tured

open mud tex­tured paint fin­ish be­hind the dis­play fur­ni­ture. In­te­rior high­lights are made in the store us­ing spe­cial tex­tured wall pa­per, wooden cladding and graph­ics help­ing add a dis­tinctly chet­ti­nad con­cept. “The walls of the store are dec­o­rated with 3D paint­ings of Than­javur, while the ceil­ing also fol­lows the same con­cept of Than­javur ex­em­pli­fy­ing the tra­di­tional clas­si­cal aes­thetic art form that uses a unique style and tech­nique. Var­i­ous tinted gems are placed on the paint­ings such as arches, thrones and dresses but the fi­nal fin­ish is given us­ing paints. The di­vine fig­ures em­bossed with unique art work us­ing hues and glass pieces em­bed­ded on them have round bod­ies,”

fur­ther adds Akhil. A VIP lounge on the first floor is set with tra­di­tional so­fas of­fer­ing a com­fort­able lounge seat­ing. To add an aus­pi­cious touch to the shop­ping ex­pe­ri­ence the in-house priest con­ducts puja and blesses ev­ery pur­chase made in the store! Hav­ing re­ceived a lot of ac­co­lade, the brand now has plans to ven­ture into other towns and cities in the south In­dian mar­ket

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.