Evok to launch 10 mega home stores this year
Evok, the home decore solution provider from Hindware Home Retail Pvt Ltd, unveiled its third store in Bangalore recently, taking the total count to 17 stores across 14 cities in the country. Spread over an area of 13,000 sq ft and four levels, the store provides complete home interior solution including soft home furnishing, home furniture, bath products, modular kitchens and appliances. Evok is currently looking at expanding its retail presence in the South, West and East including key cities such as Mumbai, Nashik, Aurangabad, Hyderabad, Chennai and Kolkata. The brand plans to open 10 mega home stores and 15 specialty stores in tier I and 2 cities in the financial year 2013-2014, with an investment of appx Rs 1.5 crore per store.
Speaking at the launch, Sandeep Arora, CEO,
Hindware Home Retail Pvt. Ltd. said, “In keeping with the commitment to growing our presence in South India, we are excited to open our third and largest store in Bengaluru. At EVOK, we understand the consumer’s pulse and are equipped to offer everything for your home-furniture, soft furnishing and wise array of home decor products-all under one roof. EVOK has pioneered solid wood furniture which is not just long lasting but also very trendy and offers extremely good value for money.” With the launch of the new stores this year, Evok expects its turnover to reach Rs 400 crore