Evok to launch 10 mega home stores this year


Evok, the home decore so­lu­tion provider from Hind­ware Home Re­tail Pvt Ltd, un­veiled its third store in Ban­ga­lore re­cently, tak­ing the to­tal count to 17 stores across 14 cities in the coun­try. Spread over an area of 13,000 sq ft and four lev­els, the store pro­vides com­plete home in­te­rior so­lu­tion in­clud­ing soft home fur­nish­ing, home fur­ni­ture, bath prod­ucts, mod­u­lar kitchens and ap­pli­ances. Evok is cur­rently look­ing at ex­pand­ing its re­tail pres­ence in the South, West and East in­clud­ing key cities such as Mum­bai, Nashik, Au­rangabad, Hyderabad, Chen­nai and Kolkata. The brand plans to open 10 mega home stores and 15 spe­cialty stores in tier I and 2 cities in the fi­nan­cial year 2013-2014, with an in­vest­ment of appx Rs 1.5 crore per store.

Speak­ing at the launch, San­deep Arora, CEO,

Hind­ware Home Re­tail Pvt. Ltd. said, “In keep­ing with the com­mit­ment to grow­ing our pres­ence in South In­dia, we are ex­cited to open our third and largest store in Ben­galuru. At EVOK, we un­der­stand the con­sumer’s pulse and are equipped to of­fer ev­ery­thing for your home-fur­ni­ture, soft fur­nish­ing and wise ar­ray of home decor prod­ucts-all un­der one roof. EVOK has pi­o­neered solid wood fur­ni­ture which is not just long last­ing but also very trendy and of­fers ex­tremely good value for money.” With the launch of the new stores this year, Evok ex­pects its turnover to reach Rs 400 crore

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