Per­fect Vis­ual Mer­chan­dis­ing – Guide­lines For Prac­ti­cal Im­ple­men­ta­tion

VM&RD - - RESOURCE RECO -

Hav­ing dealt with the topic of “wall struc­ture“, In the last is­sue, let’s now take a look at the “mid-floor Zone” The mid-floor area should be de­signed to match the style and shape of the wall units. The mer­chan­dise dis­play in mid-floor should blend in with per­fectly with that of the wall dis­play and the pre­vail­ing colours and theme. Var­i­ous dis­play units are avail­able to en­able ef­fec­tive use of the mid-floor sales area. The stan­dard, most fre­quently used dis­play units are pre­sen­ta­tion ta­bles, stand sys­tems and gon­do­las. A ta­ble al­ways ap­pears at­trac­tive and invit­ing – a pre­sen­ta­tion ta­ble is no dif­fer­ent. Whether it fea­tures a lux­ury dis­play or low­cost pro­mo­tional items: a ta­ble rarely goes ig­nored. As­sorted items can be ar­ranged ac­cord­ing to themes. Ta­bles of dif­fer­ent sizes or spe­cial tiered ta­bles can cre­ate a rich va­ri­ety of dis­plays. Tiers are ideal for dif­fer­ent sizes, colours or mod­els. Busts and in­ter­est­ing flat dis­plays in­crease the cus­tomer’s at­ten­tion. Pre­sen­ta­tions on ta­ble stands (e.g. small items such as ac­ces­sories) high­light the mer­chan­dise and give it greater ex­po­sure. Dis­play stands come in var­i­ous shapes and sizes. Round stands can carry large quan­ti­ties of mer­chan­dise but only in side hang­ing dis­plays, which re­veal lit­tle of the style and shape of the gar­ments. It is there­fore mainly re­served for spe­cial sale of­fers or the lat­est sea­sonal goods. Other ver­sions are sin­gle stands and bars (also dou­ble bars) – th­ese are sim­ple, straight stands which dis­play gar­ments in one or two di­rec­tions. Cross stands or wa­ter­fall stands are also avail­able and present mer­chan­dise at a 90° an­gle in all four di­rec­tions. De­pend­ing on the stand ver­sion, ex­ten­sion arms can be ex­tended in fixed in­cre­ments or on a con­tin­u­ous ba­sis. Thanks to this range of heights, they can sup­port a va­ri­ety of dif­fer­ent sized items in an ex­cit­ing dis­play. What­ever the type of stand, it can present style and colour themes, com­bi­na­tions of prod­uct ranges or sim­ply the same item in dif­fer­ent sizes and colours. Hang­ing sev­eral iden­ti­cal items side by side in as­cend­ing size or­der guar­an­tees or­derly pre­sen­ta­tion. Sign hold­ers can be placed in the cen­tre or on up­rights for in­for­ma­tion or dec­o­ra­tion. Gon­do­las are larger mid-floor units which can carry mer­chan­dise on two or three sides. Wooden or glass par­ti­tions are used to cre­ate a bet­ter op­ti­cal sep­a­ra­tion. Folded items usu­ally fea­ture along­side front or side-hang­ing mer­chan­dise, so that a com­plete theme can be dis­played incl. ac­ces­sories. Colours are aligned in hor­i­zon­tal or ver­ti­cal blocks to cre­ate a har­mo­nious over­all vis­ual ef­fect. The larger the sales floor, the greater the need for a clear lay­out and struc­ture in mid-floor. In a small area, a ta­ble and a few dis­play stands suf­fice and can be adapted to the prod­uct range and theme. How­ever, in a large sales in­te­rior with large amounts of dis­play fur­ni­ture, it is im­por­tant that the mid-floor area is well struc­tured. This guar­an­tees the cus­tomer a good over­view of the prod­ucts and en­sures he can find his way eas­ily round the store

Dis­play Ta­ble

Tiered Ta­ble

Wa­ter­fall Stand

Cross Stand

Bar

Sin­gle Stand

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.