Tyco: Security at Retail
A leading global player in the fire and security systems business, Tyco is now looking at strengthening its retail vertical in India. G Amar Subash, General Manager- Commercial and Retail, Tyco gives us a deeper insight regarding Tyco’s role in the retail
Tyco, one of the world’s largest pure-play fire and security company, expanded its reach in India within a span of one and a half year by totting up 25 locations from a count of seven previously. Apart from providing fire and security aid to the commercial and the industrial infrastructure, the organisation has also completely got into the retailers eco-system. On this note, G Amar Subash, General Manager- Commercial and Retail at Tyco, gives us much deeper depiction regarding the brand's role in the retail industry.
What are the new techniques and innovations Tyco has recently come up with for the retail industry?
We feel traffic intelligence is the biggest trend at this instant. We have a very strong portfolio in traffic intelligence, which allows us to operate in a centralized environment wherein one can be seated at the headquarters and monitor the traffic of all 100 to 200 stores. They can receive hour to hour updates on the prevailing traffic trends and traffic patterns.
Can you tell us a little on how retailers can keep a track on Store Performance through your solutions?
Traffic intelligence allows us to pull out the current trend and traffic, while inventory visibility and analytics helps to integrate our security with the point of sales system. Our solutions can even track if any unusual behaviour could be traced in the stores.
What are the measures you take for R&D to gel with the design concept?
In the Indian context, the retailers look for aesthetics at the store front & this presents a challenge on the type of fascia, building, VM requirements etc. We provide various options for the retailers with our anti theft systems apart from our regular product range of pedestals like Acrylic systems, door loop systems, floor loop systems etc. For eg. We have close to 18+ floor loop installations across India but the kind of flooring we use and the type of aluminum grating between the tiles and the floor ends up affecting the performance. The floor loops actually provide 4 to 4.5 feet height detection from the floor and to achieve this we need to work with the civil contractors and architects from the very first day. So, in the recent scenario we have worked on migrating these kinds of global retailers who are looking at the aesthetics of floor loop system to door loop system. We have a system that fits the door. These are all door frame based solution wherein the system is concealed between the door frame and the door with intent to give them a complete protection system. It requires height of detection also, as the interference of the floor is much higher than what is perceived from the door. In the past two years we have shifted to this door frame where we can provide detection on both sides of the door. Apart from this, for the Sensormatic product range of the antennas, we always try to maintain the aesthetic & design in mind for eg. our acrylic systems, whenever there is an alarm, multicoloured responses can be noticed from those antennas.
What is your immediate agenda as far as the Indian market is concerned?
As far as the Indian market is concerned, we are very clear with our agenda and plans to fortify the retail vertical along with commercial and industrial infrastructure vertical. Within a span of one and a half years, we have increased our presence from seven cities to 25 cities across the country.
What kind of opportunities do you see coming from tier II cities?
We can presently perceive enormous opportunity in Tier II cities, as a lot of awareness and requirements are building up. Also, we were pleasantly surprised to sell some of the systems like acrylic systems along with concealed loop system in the tier II sectors of the country. Some of the home grown rural stores are also installing antitheft products. Actually a great shift has been noticed in the past two years, and Tyco has been a great success story in India which is evident from our presence in the tier II retail market. Besides this, we have noticed the amplification of understanding and knowledge among the customers.
What is your take on the fire and security industry in India? How would you compare it with the scene internationally?
There are many stumbling blocks as the Indian environment is very dynamic and challenging. Mainly one needs to identify the market, its opportunities and make sure to invest right amount of resources. But internationally, the market is very mature. So in terms of growth rate, changes are extremely predictable.
How would you leverage your experience as CFO to drive the whole fire and security business?
Though being one of the most potential markets, the Indian souk is all delimited with great risks; you need to know where exactly to play and in which segment. So, I think my finance training and background has assisted me to a great extent.
Please share your experience in terms of the shift from CFO to GM India at Tyco.
Biggest change, I feel is that being a CFO was very much internally focused, off course we had to deal with the business aspect but it included more of risk management for the business. The business role is all about external understanding of the customers need.
Personally what drives you about this business?
Tyco is a great organisation to be a part of. If you look at this business or the company, we are one of the largest companies in the world in fire solution and security systems, so this market drives me, its challenges and the interaction with the customers.
G Amar Subash, GM - Commercial & Retail, Tyco